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Michigan Hires New Football General Manager with Notre Dame Ties
Dave Peloquin, formerly of Athletes First, brings over 20 years of experience to the Wolverines' program.
Feb. 24, 2026 at 7:55am
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The Michigan Wolverines have finalized a deal to hire Dave Peloquin as their new football general manager. Peloquin, who previously spent over two decades in various roles at Notre Dame, including four College Football Playoff appearances, will now be tasked with overseeing the Wolverines' personnel, recruiting, and NIL management as the program navigates the evolving landscape of college athletics.
Why it matters
The hiring of Peloquin represents a shift in Michigan's approach to roster management and player development, as the general manager position has become increasingly important in college football. Peloquin's experience at Notre Dame and with the NIL space at Athletes First will be crucial as the Wolverines look to maintain a competitive edge in the complex world of modern college athletics.
The details
Peloquin brings over 25 years of experience to the role, having started at Notre Dame in 2004 as the director of player personnel. He held various positions with the Fighting Irish, including director of football development and assistant athletics director, and was a part of four College Football Playoff teams. Most recently, Peloquin served as the general manager of Athletes First, a sports agency specializing in NIL deals, providing him with unique insight into the complexities of the evolving NIL landscape. Peloquin's existing relationships with members of Michigan's coaching staff, including running backs coach Tony Alford and defensive tackles coach Larry Black, are expected to ease his integration into the program.
- Peloquin spent 21 years at Notre Dame from 2004 to 2025.
- Peloquin joined Athletes First as general manager in 2025.
The players
Dave Peloquin
A veteran college football administrator with over 25 years of experience, including 21 years at Notre Dame and most recently as the general manager of Athletes First, a sports agency specializing in NIL deals.
Tony Alford
Michigan's running backs coach, who previously worked with Peloquin at Notre Dame.
Larry Black
Michigan's defensive tackles coach, who had a connection to Peloquin through his time as a graduate assistant at Notre Dame in 2018.
What they’re saying
“Dave Peloquin's extensive experience and relationships within the college football landscape make him an ideal fit to lead our program's personnel efforts and navigate the evolving NIL landscape.”
— Kyle Whittingham, Head Coach, Michigan Wolverines (Michigan Athletics)
What’s next
Peloquin will immediately begin assessing the Wolverines' roster and working to strengthen the program's NIL initiatives as Michigan looks to build on its recent success and compete for a spot in the College Football Playoff.
The takeaway
The hiring of Dave Peloquin as Michigan's new football general manager signals the program's commitment to adapting to the evolving landscape of college athletics, with a focus on personnel management, recruiting, and leveraging NIL opportunities to maintain a competitive edge.
