Lacoste Celebrates 11 Years of Miami Open Partnership with Bold Style

The French brand brought vibrant colors, celebrity appearances, and a custom jacket for tennis icon Venus Williams to the 2026 tournament.

Mar. 31, 2026 at 11:10am

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An abstract, expressionist painting in vibrant neon colors depicting the energy and movement of a tennis match, with the iconic Lacoste crocodile logo emerging from the chaos.Lacoste's bold, colorful presence at the 2026 Miami Open captured the vibrant spirit of the tournament and the brand's enduring connection to the sport of tennis.Miami Today

Lacoste continued its long-standing partnership with the Miami Open tennis tournament in 2026, kicking off the two-week event with a branded beach activation featuring a lacquered dark-green tennis court, brand ambassadors like Venus Williams and Arthur Fils competing in doubles, and the debut of the brand's new Miami-inspired apparel collection.

Why it matters

As a Platinum sponsor and the official outfitter of the Miami Open, Lacoste has become a key part of the tournament's identity, dressing ball kids, staff, and volunteers while also providing dedicated retail spaces and VIP experiences. The brand's presence extends beyond just tennis, tapping into Miami's mix of sport, nightlife, and coastal culture to further define its modern identity.

The details

Lacoste's on-site activations included boutiques and pop-ups offering the full collection alongside customization options, as well as a mobile version of Café Lacoste. The brand's co-branded 2026 Miami Open collection featured a cohesive wardrobe that moved seamlessly between performance and everyday wear, with polos, lightweight jackets, and accessories in a palette of pastel greens, blues, and pinks to reflect the energy of Miami. Tennis icon Venus Williams received a special custom piece - a silver mirror leather jacket with 814 hand-sewn beads spelling out 'game changer', a nod to her iconic hair beads from her early career.

  • Lacoste has partnered with the Miami Open since 2015.
  • The 2026 Miami Open took place over a two-week period.

The players

Lacoste

A French clothing company known for its iconic crocodile logo and tennis heritage, Lacoste has been a Platinum sponsor and the official outfitter of the Miami Open since 2015.

Venus Williams

A seven-time Grand Slam champion and tennis icon, Williams received a custom silver mirror leather jacket from Lacoste featuring 814 hand-sewn beads spelling out 'game changer', a nod to her iconic hair beads from her early career.

Arthur Fils

A Lacoste brand ambassador who competed in a friendly doubles match at the brand's Miami Beach activation to kick off the 2026 Miami Open.

Daniil Medvedev

A Lacoste-sponsored tennis player who wore a custom pastel green kit from the brand during the 2026 Miami Open.

Grigor Dimitrov

A Lacoste-sponsored tennis player who wore a custom pastel pink polo from the brand's 2026 Miami Open collection.

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What they’re saying

“My mom really loved the brand, and when I was a kid, she told me please, once sign with them. I'm very happy to be with them. We are doing a great story. It's not only about tennis.”

— Arthur Fils, Lacoste Brand Ambassador

“I think it's pretty cool. Everyone has a great outfit when they step onto the court. I like Grigor's one. I like the pink. It's quite the vibe.”

— Arthur Fils, Lacoste Brand Ambassador

What’s next

Lacoste is expected to continue its partnership with the Miami Open in the coming years, further expanding its presence and influence at the tournament.

The takeaway

Lacoste's long-standing partnership with the Miami Open has allowed the French brand to redefine contemporary tennis style, blending its heritage with the vibrant energy of Miami to create a cohesive and refined collection that resonates with both players and fans.