The Hagerman Group Selects Unanet to Elevate Growth Strategy

Leading Indiana construction firm adopts AI-powered CRM to drive business development and improve win rates

Published on Feb. 18, 2026

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The Hagerman Group, a full-service construction company based in Indiana, has selected Unanet's CRM AEC solution to modernize its business development processes and support its aggressive growth plans. The company aims to improve its win rate by 10% by leveraging Unanet's easy-to-use tools, Outlook integration, and mobile app to better manage its pipeline and relationships.

Why it matters

As one of the top construction firms in the country, The Hagerman Group's selection of Unanet's CRM solution highlights the growing demand for AI-powered tools that can help project-based businesses streamline operations, improve communication, and drive strategic growth. This move aligns with the construction industry's broader shift towards digital transformation and the adoption of innovative technologies.

The details

The Hagerman Group, a 115-year-old construction company specializing in commercial projects, chose Unanet CRM AEC to replace its outdated CRM system. The new solution will help the company's business development team better maintain and leverage business knowledge, manage their pipeline and relationships, and gain deeper insights into their operations. Within a year, Hagerman plans to fully integrate its marketing function to support proposal development and improve win rates.

  • The Hagerman Group has been in business for more than a century, dating back to its founding in 1908.
  • The company selected Unanet's CRM AEC solution in February 2026 to modernize its business development processes.
  • Hagerman plans to fully integrate its marketing function with the Unanet CRM within one year of implementing the new system.

The players

The Hagerman Group

A full-service construction company based in Indiana, specializing in commercial projects and ranked as a top 400 Engineering News-Record contractor. The firm has approximately 600 employees and focuses on institutional, healthcare, and industrial construction projects.

Unanet

The leader in AI-first ERP and growth software for project-based businesses, including architecture, engineering, and construction firms. Unanet's solutions help companies streamline operations, improve communication, and drive strategic growth.

Ray Van Amburg

The Vice President of Business Development at The Hagerman Group, who led the team that selected Unanet's CRM AEC solution to help the company achieve its growth goals.

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What they’re saying

“We have a goal to be a world-class construction company, but we are unable to do it with an antiquated CRM system. We need our team to invest their time and resources in the most strategic ways, and we must give them the most effective solution to share leads and grow opportunities instead of keeping data in siloes. Unanet will help us focus on growing the right business and effectively communicate across the company so we can achieve our goals.”

— Ray Van Amburg, Vice President of Business Development (PRNewswire)

What’s next

Within a year, The Hagerman Group plans to fully integrate its marketing function with the Unanet CRM solution to support proposal development and improve the company's win rates.

The takeaway

The Hagerman Group's selection of Unanet's CRM AEC solution highlights the growing demand for AI-powered tools that can help project-based businesses like construction firms streamline operations, improve communication, and drive strategic growth. This move aligns with the industry's broader shift towards digital transformation and the adoption of innovative technologies.