LeBron James' Son Bryce Blocks Media at Final Four

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LeBron James' son Bryce James, a redshirt freshman on the Arizona Wildcats, drew attention at the Final Four for blocking media availability. Reports indicate Bryce wore a hooded sweatshirt and was accompanied by a large man, believed to be a bodyguard, to avoid speaking with reporters covering the tournament. The decision to keep Bryce from the media was made by Klutch Sports, the agency that represents the James family.

Why it matters

Bryce James is following in the footsteps of his father LeBron and brother Bronny, who have both played in the NBA. His refusal to speak with the media during the high-profile Final Four tournament has raised questions about his development and future plans.

The details

Bryce James, who has not played in any games for Arizona this season as a redshirt, was reportedly unavailable to media members asking other players questions about the upcoming Final Four matchups. Witnesses said Bryce wore a hooded sweatshirt and was accompanied by a large man, believed to be a bodyguard, as he checked his phone and avoided the reporters.

• Bryce James joined the Arizona Wildcats at the start of the 2025 season as a redshirt freshman.

What’s next

It's unclear what Bryce James' future plans are, as he has not yet played in any games for Arizona. If he can show promise and potential next season, he may be able to follow in his father and brother's footsteps and make the jump to the NBA.