Fever Fans Shower Caitlin Clark With Praise in History Month Campaign

Indiana's star rookie overshadows even her own teammates in social media spotlight.

Published on Mar. 4, 2026

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The Indiana Fever's Women's History Month social media campaign was meant to highlight inspiring women in sports, but the comments section quickly turned into a Caitlin Clark fan club. The 2024 first overall draft pick has taken the WNBA by storm, driving massive viewership increases and overshadowing even the career-best performances of her own teammates like Kelsey Mitchell. As the league and players' union negotiate a new CBA with a March 10 deadline, Clark's rising stardom and potential for a max contract have become a key part of the discussions.

Why it matters

Caitlin Clark's meteoric rise has transformed the WNBA's popularity and profile, but her fame can sometimes eclipse even her own team's accomplishments. As the league and players negotiate a new CBA, Clark's earning potential and influence have become central to the high-stakes talks.

The details

The Fever's Women's History Month campaign asked fans to share which woman in sports inspires them most, and the responses were overwhelmingly in praise of Clark. Fans called her a 'beauty,' said she's 'number 1 in our hearts,' and claimed 'there is no one like Caitlin Clark.' Meanwhile, Kelsey Mitchell, an All-WNBA First Team selection who led the Fever in scoring, was hardly mentioned. This highlights how Clark's stardom can overshadow even the career-best performances of her own teammates.

  • In the 2024 season, Clark's rookie year, the WNBA saw 22 regular-season games hit seven figures in viewership, and she was involved in 19 of them.
  • If you include the WNBA Draft and All-Star Game, 24 WNBA events reached at least one million viewers, with Clark featuring in all but three of those major broadcasts.
  • The WNBA and players' union have a March 10 deadline to reach a new CBA, with the league's latest offer including a rule that would allow Clark to sign a max contract by 2027.

The players

Caitlin Clark

The Indiana Fever's first overall draft pick in 2024, who has taken the WNBA by storm and driven massive viewership increases for the league.

Kelsey Mitchell

An Indiana Fever teammate of Caitlin Clark's who was named to the All-WNBA First Team and led the team in scoring, but was overshadowed by Clark's popularity in the team's social media campaign.

A'ja Wilson

One of the WNBA's marquee names, along with Breanna Stewart, Angel Reese, and soon Paige Bueckers.

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What’s next

The WNBA and players' union have a March 10 deadline to reach a new CBA, with the league's latest offer including a rule that would allow Caitlin Clark to sign a max contract by 2027.

The takeaway

Caitlin Clark's meteoric rise has transformed the WNBA's popularity and profile, but her fame can sometimes eclipse even her own team's accomplishments. As the league and players negotiate a new CBA, Clark's earning potential and influence have become central to the high-stakes talks, underscoring her outsized impact on the women's game.