Maserati Struggles to Sell New Cars Globally in 2025

The Italian luxury automaker saw its worst sales year in over a decade.

Published on Feb. 27, 2026

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Maserati sold around 7,900 cars globally in its 2025 fiscal year, a significant drop from around 11,300 the previous year and 26,600 the year before that. This marks Maserati's single worst sales performance since it shifted to higher-volume segments in the early 2010s, despite the introduction of the more attainable Grecale compact crossover.

Why it matters

Maserati's struggles come at a time when other high-end automakers like Lamborghini and Ferrari are posting record sales. The brand's inability to establish itself as a market leader in any given segment, combined with competition from more powerful offerings from Mercedes-AMG and BMW M, have contributed to its sales decline.

The details

Maserati's key models from its push into higher-volume segments, including the Ghibli and Quattroporte sedans and the Levante crossover, are now out of production. The brand replaced them with the Grecale compact crossover, which was intended to boost sales, but even this new model failed to lift Maserati's overall numbers. In comparison, Porsche sold more 911 sports cars in the U.S. alone than Maserati sold globally.

  • Maserati sold around 26,600 cars in its 2023 fiscal year.
  • Maserati sold around 11,300 cars in its 2024 fiscal year.
  • Maserati sold around 7,900 cars in its 2025 fiscal year.

The players

Maserati

An Italian luxury automaker that is part of the Stellantis group. Maserati has historically been known for producing high-performance sports cars and luxury sedans, but has struggled to maintain its market position in recent years.

Stellantis

The multinational automotive manufacturing corporation formed in 2021 through the merger of Fiat Chrysler Automobiles and Peugeot S.A. Maserati is one of the brands within the Stellantis portfolio.

Porsche

A German luxury automotive manufacturer known for its high-performance sports cars, particularly the iconic 911 model. Porsche has consistently outperformed Maserati in global sales.

Ferrari

An Italian luxury sports car manufacturer that, along with Lamborghini, has been posting record sales in recent years, outpacing Maserati's performance.

Lamborghini

An Italian luxury sports car manufacturer that, along with Ferrari, has been posting record sales in recent years, outpacing Maserati's performance.

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What they’re saying

“We're in the middle of a golden age for high-end automakers. Brands like Lamborghini and Ferrari are now regularly producing over 10,000 units a year, and not just because of the popularity of their SUVs. Record years are now the expectation for what were once boutique companies ... but not everyone is surging.”

— Fred Smith, Motorsports Editor (roadandtrack.com)

The takeaway

Maserati's struggles highlight the challenges facing luxury automakers in an increasingly competitive market. The brand's inability to establish a clear identity or market leadership in any given segment has contributed to its sales decline, even as other high-end brands like Ferrari and Lamborghini continue to thrive. If Maserati cannot find a way to differentiate itself and stand out from its competitors, its sales woes may persist.