Snack Factory Expands Pretzel Lineup with Sweet and Savory Flavors

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Snack Factory is launching three new pretzel products in February 2026, including Jalapeño Jack Pop'ums, Cinnamon Sugar Bites, and a limited-edition Lemon Crunch White Crème Pretzel Crisps. The new lineup will be available at major retailers nationwide, focusing on sweet and savory snacking trends with new textures like puffed bites and thin, chip-like crisps.

Why it matters

Snack Factory's expansion of its pretzel product line taps into growing consumer demand for innovative snack flavors and textures, providing the brand an opportunity to stand out in the competitive pretzel market and capture a wider audience.

The details

The Jalapeño Jack Pop'ums feature a golden exterior with a light, crispy texture, made with real Monterey Jack and Cheddar cheeses for a medium heat that builds as they are eaten. The Cinnamon Sugar Bites combine a thin, chip-like texture with a pretzel crunch, baked and finished with a dusting of cinnamon and sugar. The limited-edition Lemon Crunch White Crème Pretzel Crisps are thin pretzels dipped in a lemon-flavored white crème and topped with lemon-infused sugar crystals, offering a citrus flavor profile for the spring season.

• The new products will be available in February 2026.
• The limited-edition Lemon Crunch White Crème Pretzel Crisps will remain on shelves for a limited time during the spring season.

What’s next

The new snack line is scheduled to be available in the pretzel aisle at retailers nationwide throughout February 2026.