Ferrari Announces 5 New Model Debuts for 2026

The Italian automaker is planning a major product expansion in the coming year.

Published on Feb. 10, 2026

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Ferrari has announced that it plans to launch five new models in 2026, including the previously revealed all-electric Luce sedan. While the company has not provided details on the other four upcoming vehicles, industry speculation suggests they could include refreshed versions of existing models as well as potential track-focused special editions.

Why it matters

Ferrari's aggressive new product strategy reflects the brand's efforts to expand its lineup and appeal to a wider range of customers, from electric vehicle buyers to performance enthusiasts. This move comes as the luxury automaker faces increasing competition from other high-end marques investing heavily in new technologies and vehicle types.

The details

Ferrari said in a recent earnings call that it will unveil five new models in 2026, with the Luce EV being the only one officially announced so far. The Luce, which is scheduled to debut on May 25th, will be a four-door electric sedan with over 1,000 horsepower. As for the other four upcoming Ferraris, the company has not provided specifics, but industry analysts believe they could include refreshed versions of existing models like the Purosangue SUV, as well as potential track-focused special editions or limited-run variants of current supercars.

  • Ferrari announced its 2026 product plans during a February 11, 2026 earnings call.
  • The Luce EV is scheduled to be unveiled on May 25, 2026.

The players

Ferrari

An Italian luxury automobile manufacturer known for its high-performance sports cars and supercars.

Luce

Ferrari's upcoming all-electric four-door sedan, which will be the first of five new models the company plans to debut in 2026.

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What they’re saying

“Ferrari has almost 11 months to launch all five of its new-for-2026 cars. Until then, all we can do is speculate.”

— Fred Smith, Motorsports Editor (roadandtrack.com)

What’s next

Ferrari is expected to provide more details on its 2026 product plans in the coming months, leading up to the Luce EV's unveiling on May 25th.

The takeaway

Ferrari's ambitious plans to launch five new models in 2026 demonstrate the brand's commitment to expanding its lineup and embracing new technologies like electrification, while still maintaining its focus on high-performance sports cars and supercars.