Genesis Planning Dedicated Luxury Platform for Future New Cars

The new platform will allow Genesis to design vehicles with more distinct driving dynamics.

Published on Feb. 6, 2026

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Genesis, the luxury division of Hyundai, is developing a bespoke vehicle architecture that will underpin its future models. This new platform, set to debut in 2027, will be designed specifically for the brand's luxury and performance goals, allowing for more direct steering and a firmer chassis compared to the current shared platforms.

Why it matters

This move signals Genesis' ambition to establish a more distinct identity and driving experience for its vehicles, as the brand looks to compete more directly with other luxury automakers. The new platform will enable Genesis to better tailor its models to the expectations of modern luxury buyers who prioritize both comfort and performance.

The details

Genesis has primarily used shared platforms from parent company Hyundai for its current lineup, but the new bespoke architecture will be developed from the ground up. This will allow Genesis to optimize the platform for its specific needs, including "relatively direct steering" and a "not too soft" chassis, according to Genesis executive Peter Kronschnabl. The first model on the new platform is expected to debut in 2027.

  • Genesis is planning to debut its new bespoke platform in 2027.

The players

Genesis

The luxury division of Hyundai Motor Company that is developing a new dedicated vehicle platform for its future models.

Peter Kronschnabl

A Genesis executive who revealed details about the brand's plans for a new bespoke platform.

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What they’re saying

“Genesis needs the platform to "fulfill the requirements of the brand's driving dynamics.”

— Peter Kronschnabl, Genesis Executive (Autocar)

“In practice, he explains that it should mean "relatively direct steering" and a "not too soft" chassis.”

— Peter Kronschnabl, Genesis Executive (Autocar)

What’s next

The first model built on Genesis' new bespoke platform is expected to debut in 2027.

The takeaway

Genesis' decision to develop its own dedicated luxury platform signals the brand's ambition to create a more distinct driving experience for its vehicles, setting them apart from their Hyundai counterparts and better positioning Genesis to compete with other premium automakers.