Vera Bradley and Levi Strauss Compared in Head-to-Head Review

Analysts see more upside potential in Levi Strauss stock compared to Vera Bradley.

Mar. 22, 2026 at 12:24pm

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Levi Strauss & Co. (NYSE:LEVI) and Vera Bradley (NASDAQ:VRA) are both retail/wholesale companies, but analysts believe Levi Strauss is the better investment based on factors like revenue, earnings, valuation, analyst ratings, and institutional ownership.

Why it matters

This analysis provides investors with a detailed comparison of two prominent apparel companies, highlighting their relative strengths and weaknesses to help inform investment decisions in the retail/wholesale sector.

The details

The analysis compares Levi Strauss and Vera Bradley across metrics like net margins, return on equity, revenue, earnings per share, valuation, analyst ratings, volatility, and institutional ownership. It finds that Levi Strauss has higher revenue and earnings, a stronger consensus rating from analysts, and more institutional backing, suggesting it is the more favorable investment option between the two.

  • The analysis was published on March 22, 2026.

The players

Levi Strauss & Co.

An American clothing company known for its Levi's brand of denim jeans. It was founded in 1853 and is headquartered in San Francisco, California.

Vera Bradley, Inc.

An American company that designs, manufactures, and sells women's handbags, luggage, accessories, and gifts. It was founded in 1982 and is headquartered in Roanoke, Indiana.

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The takeaway

This analysis suggests that Levi Strauss & Co. is the more attractive investment option compared to Vera Bradley based on its stronger financial performance, more favorable analyst ratings, and greater institutional backing, despite Vera Bradley's lower valuation.