Indiana Entrepreneur Acquires Honey Creek Legacy, Renames It Legacy Maker Farms

Steven Hershberger, an experienced leader in CPG and food manufacturing, to serve as CEO and guide marketing and product strategy using predictive intelligence system ELI.

Apr. 1, 2026 at 8:09pm

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Legacy Maker Farms officially launched today following the acquisition and rebranding of Honey Creek Legacy by an investor group led by entrepreneur Steven Hershberger. Hershberger, an Indiana-born business leader with deep roots in food manufacturing and consumer packaged goods (CPG), will serve as CEO and President of the newly introduced Legacy Maker Farms. The company plans to deliver a premium beef experience to a larger customer base using a more intelligent, empathetic and innovative approach guided by Sooth's predictive intelligence system ELI.

Why it matters

This acquisition allows Legacy Maker Farms to expand the reach of its premium beef brand and leverage advanced data and analytics to better understand and serve its customers. The company's commitment to sustainability and closed-loop operations also positions it as an innovative player in the food and agriculture industry.

The details

Key initiatives at Legacy Maker Farms include facility upgrades, state-of-the-art customer support and AI-driven capabilities, as well as exclusive partnerships within media, grocery, specialty and food service industries. The company's marketing, product and broader growth strategy will be guided by ELI, the pioneering predictive intelligence system developed by Sooth. Ian Baer, Founder and CEO at Sooth, will serve as Legacy Maker Farms' CMO in a fractional capacity, and also as an advisor to Legacy Maker Farms' Board of Directors.

  • Legacy Maker Farms officially launched on April 1, 2026.

The players

Steven Hershberger

An Indiana-born entrepreneur with deep roots in food manufacturing and consumer packaged goods (CPG), who will serve as CEO and President of Legacy Maker Farms.

Ian Baer

Founder and CEO of Sooth, a predictive intelligence company that developed the ELI system. Baer will serve as Legacy Maker Farms' CMO in a fractional capacity and as an advisor to the company's Board of Directors.

Craig Baker

Executive Chef at the InterContinental Indianapolis, who is a culinary professional and retailer who believes in the quality and mission of the Legacy Maker brand.

Legacy Maker Farms

The newly introduced company that acquired and rebranded Honey Creek Legacy, with a focus on delivering a premium beef experience to a larger customer base.

Sooth

A predictive intelligence company that developed the ELI system, which will guide the marketing, product, and broader growth strategy for Legacy Maker Farms.

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What they’re saying

“With this acquisition, we can deliver the quality experience of Legacy Maker products to a much larger customer base. At Legacy Maker Farms, we pledge to see ourselves as generational stewards of the land, the knife and the plate—and our commitment to the craft extends beyond remarkably good beef. Through the cultivation of absolute trust, a culture of care, the premium experience and enduring relationships, Legacy Maker Farms is set to bring a more intelligent, empathetic and innovative approach to serving our customers.”

— Steven Hershberger, CEO and President, Legacy Maker Farms

“As a culinary professional I understand the importance of quality, and as a retailer I understand the importance of experience. The Legacy Maker brand delivers some of—if not the finest—tasting Prime beef I've ever served. I believe in this product so much that I put my reputation behind it every time I list it by name on my menu. I also believe in this brand's mission of food contributing to high quality human-to-human experiences, which is something in this digital age we need more of.”

— Craig Baker, Executive Chef, InterContinental Indianapolis

“Our partnership with Steve and the Legacy Maker team illustrates why I started Sooth and why we built ELI. Most companies develop products first, then position them as best they can, working from limited, often inaccurate data and hoping for the best. That's a bad bet, and why most product marketing and new brand launches fail. ELI flips the model. Every product and marketing decision Legacy Maker makes will be grounded in verified, predictive intelligence about what customers actually respond to. When a brand's entire experience, from product to packaging and marketing, is built on that foundation, it works for the customer, not the other way around.”

— Ian Baer, Founder and CEO, Sooth

What’s next

Legacy Maker Farms plans to continue investing in facility upgrades, customer support, and exclusive industry partnerships to expand the reach and impact of its premium beef brand.

The takeaway

This acquisition and rebranding of Honey Creek Legacy into Legacy Maker Farms represents an innovative approach to the food and agriculture industry, blending premium products, sustainable operations, and predictive intelligence to better serve customers and drive long-term growth.