THOR Industries Names Andy Murray SVP of Strategy and Business Development

Murray joins from LCI Industries to focus on enhancing operations, identifying growth opportunities, and strengthening supply chain partnerships.

Apr. 1, 2026 at 3:10pm

Got story updates? Submit your updates here. ›

A highly detailed, photorealistic studio photograph of a polished metal RV component, such as a wheel hub or suspension part, arranged elegantly on a clean, monochromatic background and dramatically lit to convey a sense of quality, precision, and strategic importance.A premium RV component symbolizes THOR's focus on strengthening its supply chain and supporting the broader industry's long-term success.Elkhart Today

THOR Industries Inc., the world's largest manufacturer of recreational vehicles, has appointed Andy Murray as its new Senior Vice President of Strategy and Business Development. Murray, who previously served as Chief Sales Officer at LCI Industries, will focus on improving operational and financial performance, pursuing organic and M&A growth, and bolstering collaboration across THOR's OEM customers, supply partners, and the broader RV industry.

Why it matters

THOR's investment in this new executive role reflects the company's commitment to strengthening its supply chain capabilities and supporting long-term value creation across the RV industry. As a leader in the RV space, THOR is uniquely positioned to help improve performance, innovation, and reliability throughout the supply ecosystem.

The details

In his new role, Murray will work to enhance THOR's operational and financial performance, identify both organic and M&A growth opportunities, and strengthen collaboration across OEM customers, supply partners, and the broader RV industry. THOR's strategy is centered on advancing the RV ecosystem, creating a shared incentive to drive long-term success across the value chain.

  • THOR announced Murray's appointment on April 1, 2026.

The players

Andy Murray

A seasoned executive who previously served as Chief Sales Officer at LCI Industries, where he worked for 20 years. Murray is widely respected across the RV and specialty manufacturing industries for his experience and leadership.

Bob Martin

The President and Chief Executive Officer of THOR Industries, who welcomed Murray as an 'outstanding addition' to the company.

THOR Industries Inc.

The world's largest manufacturer of recreational vehicles, headquartered in Elkhart, Indiana.

LCI Industries

A leading supplier of components for the RV, marine, and specialty vehicle markets, where Murray previously served as Chief Sales Officer.

Got photos? Submit your photos here. ›

What they’re saying

“Andy is an outstanding addition to THOR. He is highly regarded across our industry, and his understanding of the RV supply ecosystem and strong operating discipline will help us further strengthen our partnerships, improve performance, and support our long-term growth strategy.”

— Bob Martin, President & Chief Executive Officer, THOR Industries

“In its supply chain strategy, THOR has built a strong foundation, and there is significant opportunity ahead. THOR has a clear vision for strengthening its capabilities and working across the industry to drive performance and pursue new opportunities that benefit both THOR and the broader RV ecosystem.”

— Andy Murray, Senior Vice President of Strategy and Business Development, THOR Industries

What’s next

THOR Industries will continue to focus on enhancing its supply chain capabilities and supporting long-term value creation across the RV industry under Murray's leadership in this newly created role.

The takeaway

THOR's investment in a new executive position dedicated to strategy and business development underscores the company's commitment to strengthening its supply chain and driving innovation and performance across the broader RV ecosystem. As a market leader, THOR is well-positioned to help improve collaboration, reliability, and growth opportunities for its partners and customers.