THOR Industries Elevates Ryan Biren to Chief Information Officer

Appointment signals accelerated enterprise data and AI strategy for recreational vehicle leader

Mar. 2, 2026 at 2:07pm

Got story updates? Submit your updates here. ›

THOR Industries, Inc., the global leader in the recreational vehicle industry, has announced the promotion of Ryan Biren to Chief Information Officer (CIO), a newly created Executive Officer position. The appointment underscores THOR's commitment to advancing its enterprise data, digital, and artificial intelligence strategies.

Why it matters

As CIO, Biren will lead THOR's North American IT, data, analytics, IT controls, and digital platform strategy, with a clear mandate to unlock enterprise-wide value from data, accelerate AI-driven innovation, and strengthen THOR's competitive advantage in an increasingly digital marketplace.

The details

Biren joined THOR in 2024 as Vice President of Corporate Development, where he developed key data platforms to improve the company's performance. Prior to THOR, he was a Senior Vice President at Camping World Holdings. In his new role as CIO and Executive Officer, Biren will focus on scaling AI-enabled analytics, advancing predictive market intelligence capabilities, expanding digital dealer and customer experiences, strengthening enterprise cybersecurity and data governance, and reducing system friction and duplication across the organization.

  • Biren joined THOR in February 2024 as Vice President of Corporate Development.
  • Biren was promoted to Chief Information Officer (CIO) and Executive Officer in March 2026.

The players

Ryan Biren

Newly appointed Chief Information Officer (CIO) and Executive Officer of THOR Industries, responsible for leading the company's North American IT, data, analytics, IT controls, and digital platform strategy.

Bob Martin

President and Chief Executive Officer of THOR Industries, who stated that the CIO role elevation reflects THOR's serious investment in data, analytics, and AI capabilities to power smarter decisions, stronger operating performance, and differentiated customer experiences.

Todd Woelfer

Chief Operating Officer of THOR Industries, who stated that the company is making deliberate investments to unlock the value of its enterprise data and digital capabilities, which will redefine its operating discipline and create measurable advantages across the entire value chain.

THOR Industries, Inc.

The global leader in the recreational vehicle industry, which is the sole owner of operating companies that represent the world's largest manufacturer of recreational vehicles.

Camping World Holdings

The company where Ryan Biren previously served as a Senior Vice President before joining THOR Industries.

Got photos? Submit your photos here. ›

What they’re saying

“This is more than a title change—it is an important strategic step for THOR to take. Data, analytics and AI are central to the next era of value creation at THOR. Elevating the CIO role to the executive leadership team reflects how seriously we are investing in these capabilities to power smarter decisions, stronger operating performance and differentiated customer experiences.”

— Bob Martin, President and Chief Executive Officer, THOR Industries

“Looking ahead, THOR is making the deliberate investments necessary to fully unlock the value of our enterprise data and digital capabilities. The potential impact on our operations is transformative. From how we recruit and develop talent to how we build, sell, and support our products, data and AI will redefine our operating discipline and create measurable advantages across the entire value chain.”

— Todd Woelfer, Chief Operating Officer, THOR Industries

What’s next

THOR will strike a balance between maintaining the independence of its operating companies and harmonizing its digital presence to reduce complexity and strengthen its industry leadership in digital engagement with independent dealers, including the creation of a unified dealer portal.

The takeaway

THOR's elevation of the Chief Information Officer role to the executive leadership team signals the company's commitment to leveraging data, analytics, and AI to drive innovation, operational efficiency, and a competitive edge in the recreational vehicle industry.