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Woodstock Today
By the People, for the People
OWC to Showcase Memory, Storage, and Connectivity Solutions at WPPI 2026
Professional photographers and videographers to see OWC's latest products for speed, reliability, and workflow efficiency.
Published on Feb. 23, 2026
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Other World Computing (OWC), a leading provider of high-performance storage, memory, and connectivity solutions, announced it will showcase its best-in-class portfolio of products at the upcoming WPPI 2026 photography and videography trade show in Las Vegas. Attendees will get a firsthand look at OWC's latest memory cards, storage devices, and docking solutions designed to elevate professional workflows.
Why it matters
As a trusted brand among creative professionals, OWC's participation at WPPI 2026 demonstrates its commitment to understanding and addressing the evolving needs of photographers, videographers, and other content creators. The showcase allows OWC to gather direct feedback to inform future product development and ensure its solutions continue to deliver the speed, reliability, and durability that creative pros demand.
The details
OWC will feature a range of its latest products at the event, including CFexpress and SD memory cards, card readers, portable and desktop storage solutions, and Thunderbolt and USB-C docking stations. These tools are designed to streamline professional workflows, with a focus on maximizing performance, enhancing reliability, and providing the flexibility and connectivity that modern creatives require.
- WPPI 2026 will take place March 1-5 at RIO, Las Vegas.
The players
Other World Computing (OWC)
A trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows.
Chris Kooistra
Vice President of Marketing at Other World Computing (OWC).
What they’re saying
“There is really no substitution for the opportunity shows like WPPI provide to speak directly with the professional community about their most pressing challenges, creative goals, and aspirational business objectives.”
— Chris Kooistra, Vice President of Marketing
“Much like the attendees, OWC is here to learn and to be inspired. From this face-to-face real-world feedback, the next revs of our solutions are born. And, it is just one of the many reasons, when the moment matters most, professionals trust OWC.”
— Chris Kooistra, Vice President of Marketing
What’s next
Attendees can visit OWC's booth #422 at WPPI 2026 to see the company's latest products and speak with representatives about their specific workflow needs.
The takeaway
OWC's participation at WPPI 2026 underscores its commitment to providing creative professionals with the high-performance, reliable, and flexible tools they need to elevate their workflows and achieve their creative and business goals.
