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By the People, for the People
Innovator Launches New Suite of Uncapped, Hedged-Equity ETFs
New Managed Buffer ETFs® offer uncapped upside, enhanced risk management, and systematic active management in a single-ticker solution.
Published on Feb. 24, 2026
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Innovator Capital Management, LLC, the pioneer of Defined Outcome ETFs, announced the launch of the industry's first Managed Buffer ETFs® - a new suite designed to make hedged equity exposure easier to implement and maintain across market cycles. The new funds seek to provide core equity exposure with reduced volatility, while protecting against the first 10% of reference asset losses over a rolling one-year period.
Why it matters
Innovator has been a leader in the Defined Outcome ETF space since 2018, and this new suite of Managed Buffer ETFs® represents the next evolution in their risk-managed equity strategies. The funds aim to provide investors with uncapped upside potential, enhanced downside protection, and active management - all in a single-ticker solution, which could revolutionize how investors access hedged equity exposure.
The details
The new Managed Buffer ETFs® are sub-advised by Parametric, a leader in systematic investment strategies and custom portfolio solutions. The funds are designed to provide 80-90% upside participation over a rolling one-year period, without a stated hard cap on returns. They also target 10-14% of downside protection using a layered defense of laddered put protection and systematic call-writing, intended to maintain consistent protection over time.
- The new Managed Buffer ETFs® were launched on February 24, 2026.
The players
Innovator Capital Management, LLC
The pioneer of Defined Outcome ETFs and the company launching the new Managed Buffer ETFs®.
Parametric
A leader in systematic investment strategies and custom portfolio solutions, serving as the sub-advisor for the new Managed Buffer ETFs®.
Bruce Bond
One of the founders of Innovator, known as a pioneer behind the PowerShares ETF family.
John Southard
One of the founders of Innovator, known as a pioneer behind the PowerShares ETF family.
What’s next
Investors interested in learning more about the new Managed Buffer ETFs® can visit innovatoretfs.com for additional information.
The takeaway
Innovator's new Managed Buffer ETFs® represent a significant advancement in the Defined Outcome ETF space, offering investors a unique combination of uncapped upside potential, enhanced downside protection, and active management - all in a single-ticker solution that could reshape how investors access hedged equity exposure.


