New Popcorn Innovations Aim to Enhance Flavor

From tomatoes that smell like popcorn to a butter-free popcorn variety, scientists are finding novel ways to improve the popcorn experience.

Mar. 12, 2026 at 8:13pm

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In celebration of National Popcorn Lover's Day, two new popcorn innovations have emerged: Chinese scientists have developed a tomato variety with a 'popcorn-like' aroma using gene editing technology, while a University of Illinois professor and local brewers have created a 'naturally savory' popcorn that doesn't require butter.

Why it matters

These developments showcase how scientific advancements can enhance the flavor and experience of everyday foods like popcorn and tomatoes. As consumer tastes evolve and the food industry seeks novel products, these innovations could lead to new market opportunities and changes in how people enjoy classic snacks.

The details

The tomato innovation, created by Chinese scientists, uses gene editing to amplify the popcorn-like aroma without altering the tomato's growth or nutritional value. Meanwhile, the 'SuperPop' popcorn variety was developed over eight years by a University of Illinois professor and local brewers, resulting in a naturally savory and crisp popcorn that doesn't require butter.

  • The tomato innovation is currently in the process of being introduced to commercial growers.
  • The 'SuperPop' popcorn is already available at the Riggs Beer Company tap-house in Urbana, Illinois, with plans to expand distribution nationwide, though no timeline has been provided.

The players

Chinese scientists

A team of scientists in China who used gene editing technology to develop a new variety of tomato with a 'popcorn-like' aroma.

University of Illinois professor

A professor at the University of Illinois who collaborated with local brewers to create the 'SuperPop' butter-free popcorn variety.

Riggs Beer Company

A local brewery in Urbana, Illinois that is currently selling the 'SuperPop' popcorn at its tap-house.

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What they’re saying

“The next step is introducing it to commercial growers.”

— Chinese scientists (swag1049.com)

“They've spent about eight years developing it.”

— University of Illinois professor (swag1049.com)

What’s next

The tomato innovation is currently in the process of being introduced to commercial growers, while the 'SuperPop' popcorn is already available locally with plans to expand distribution nationwide, though no timeline has been provided.

The takeaway

These popcorn innovations showcase how scientific advancements can lead to novel food products that enhance the flavor and experience of classic snacks. As consumer tastes evolve, these types of innovations could open up new market opportunities and change how people enjoy familiar foods.