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Staunton Today
By the People, for the People
McKay's Annual Farm Appreciation Dinner Held at Concordia
The auto parts store hosted over 100 customers for a catered dinner and presentation on sales and offerings for the farming community.
Published on Feb. 25, 2026
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McKay NAPA Auto Parts hosted its annual Farm Appreciation Dinner on Tuesday, February 10th at Concordia Hall in Staunton. Over 100 customers attended the catered dinner by R and B's from Staunton, followed by a presentation about McKay's offerings and current sales and discounts on filters, tools, and equipment for the farming community.
Why it matters
McKay's Farm Appreciation Dinner is an annual event that strengthens the company's ties to the local agricultural community. As a NAPA auto parts store, McKay's relies on business from farmers and others in the farming industry, so this dinner helps maintain those important customer relationships.
The details
The Farm Appreciation Dinner featured a catered meal by local restaurant R and B's, followed by a presentation from McKay's highlighting their product offerings and current sales and discounts targeted towards farmers and others in the agricultural industry. The event allowed McKay's to directly connect with over 100 of their farming customers.
- The Farm Appreciation Dinner took place on Tuesday, February 10, 2026.
- McKay's bi-annual Filter, Tool and Equipment sales runs from Monday, February 23 until Saturday, March 7, 2026.
The players
McKay NAPA Auto Parts
A NAPA auto parts store that hosts an annual Farm Appreciation Dinner for its agricultural customers.
R and B's
A local restaurant in Staunton that catered the dinner for McKay's Farm Appreciation event.
What’s next
McKay's bi-annual Filter, Tool and Equipment sales will continue through March 7, 2026, providing farmers and other customers discounted access to essential automotive parts and equipment.
The takeaway
McKay's annual Farm Appreciation Dinner demonstrates the company's commitment to supporting its agricultural customer base, an important segment of the local economy, through targeted events and sales promotions.
