Illinois Senator Proposes Crackdown on Surveillance-Based Pricing

New legislation aims to protect consumers from data-driven price discrimination

Apr. 10, 2026 at 6:02pm

Got story updates? Submit your updates here. ›

A close-up view of a laptop computer on a desk, with the screen reflecting a faint glow and the surrounding area cast in deep shadows, conceptually representing the opaque nature of data-driven pricing models.As concerns grow over the use of consumer data for personalized pricing, a legislative proposal aims to curb unfair surveillance-based tactics.Springfield Today

State Senator Robert Peters has unveiled a plan to ban companies from collecting personal data from Illinois consumers for the purpose of price discrimination. The proposed legislation would prohibit the use of surveillance and data collection to engage in dynamic pricing or other forms of personalized pricing that exploit individual consumer information.

Why it matters

This issue has gained attention as more businesses leverage consumer data and algorithms to offer personalized pricing, which can lead to unfair and opaque pricing practices that disadvantage certain consumers. Peters' proposal seeks to empower Illinois residents and curb the growing use of surveillance-based pricing tactics.

The details

Under Peters' plan, companies would be prohibited from collecting personal data on Illinois consumers for the purpose of price discrimination. The legislation would ban the use of data-driven pricing models that charge different prices to individuals based on their personal information, browsing history, location, and other factors.

  • Senator Peters outlined the proposal during a legislative hearing on April 10, 2026.

The players

Robert Peters

An Illinois state senator who is spearheading the proposal to ban surveillance-based pricing practices.

Got photos? Submit your photos here. ›

What they’re saying

“We must not allow companies to use personal data as a weapon to price gouge or discriminate against consumers. This legislation will put power back in the hands of Illinois residents and protect them from unfair, data-driven pricing tactics.”

— Robert Peters, Illinois State Senator

What’s next

The proposal will now move through the Illinois state legislature for consideration and debate.

The takeaway

This legislation represents a significant step in the growing movement to rein in the use of consumer surveillance and data-driven pricing models that can disadvantage certain individuals and communities. If passed, it could serve as a model for other states looking to protect their residents from exploitative pricing practices.