2026 Dealership Minds Summit Speaker Program Released

Annual event to focus on 'Maximizing Operational ROI' for farm equipment dealers

Apr. 6, 2026 at 10:36pm

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An abstract, colorful image created through a slow-shutter, panning camera technique, depicting a farm tractor in motion as blurred streaks of vibrant hues, conveying a sense of speed, energy, and modern engineering.The 2026 Dealership Minds Summit promises to deliver a dynamic, high-energy experience for farm equipment dealers seeking to maximize operational efficiency and profitability.Springfield Today

The editors of Farm Equipment have released the speaker program for the 12th Annual Dealership Minds Summit that will be held in Springfield, Ill., on August 4-5, 2026. Focused on the theme of 'Maximizing Operational ROI,' the 2026 Summit will provide dealers with valuable insights and actionable tips to improve dealership operations across sales, marketing, parts, service, and management.

Why it matters

The Dealership Minds Summit is a key annual event for the farm equipment industry, bringing together dealers to share best practices and strategies for driving operational excellence. This year's focus on ROI optimization comes at a time of market uncertainty, equipping dealers with the tools they need to navigate challenges and maximize profitability.

The details

The 12th Annual Dealership Minds Summit will feature a range of sessions and workshops, including a special management-focused training led by Bryan Arzani of Results Group, a 'Dealership Shark Tank' on innovative software solutions, and insights from 2026 Dealership of the Year recipient Messick Farm Equipment. Attendees will also have the opportunity to participate in roundtable discussions and attend an awards banquet.

  • The 12th Annual Dealership Minds Summit will be held on August 4-5, 2026 in Springfield, Illinois.
  • A pre-Summit workshop for farm equipment managers will take place on August 4.

The players

Farm Equipment

The editors of Farm Equipment magazine have organized the 12th Annual Dealership Minds Summit.

Bryan Arzani

VP/Co-Founder of Results Group and President of Innermetric North America, who will lead a management-focused workshop at the Summit.

Neil Messick

Co-owner of 2026 Dealership of the Year recipient Messick Farm Equipment, who will present a session on management structure changes.

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What they’re saying

“While past Summits have largely focused on a single, specific area of the dealership, this year's theme allows us to provide something for all parts of the dealership. From a special management-focused workshop, to sessions featuring strategic insights and actionable takeaways for sales, marketing, parts, service and more, this is a Summit you'll want to bring the entire team to.”

— Kim Schmidt, Executive Editor, Farm Equipment

What’s next

Dealers can learn more about the 2026 Dealership Minds Summit and register to attend at www.DealershipMindsSummit.com. The event is expected to sell out, so early registration is recommended.

The takeaway

The 2026 Dealership Minds Summit is poised to be a must-attend event for farm equipment dealers looking to optimize their operations and drive profitability in an uncertain market. The diverse program of workshops, sessions, and networking opportunities will equip attendees with the insights and strategies they need to succeed.