Taylor Swift Sends Video Message to Olympic Athletes

Pop star wishes competitors "the best of luck" ahead of Winter Games

Feb. 6, 2026 at 11:47pm

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Taylor Swift appeared in a video message during the opening ceremony of the 2026 Winter Olympics in Milan, Italy, addressing the competing athletes. Swift, wearing a Polo Ralph Lauren sweatshirt from the official Team USA collection, expressed gratitude for the athletes' sacrifices and hard work, and wished them a wonderful and safe Olympic experience.

Why it matters

Taylor Swift's appearance at the Olympics opening ceremony highlights her status as a major pop culture figure whose support and endorsement can provide a boost to the global sporting event. The video message also aligns with Swift's history of supporting American athletes, including her appearances at past Olympic trials.

The details

In the video message, Swift said she was "very grateful for everything you've done to get to this point in your life" and that she hopes the athletes "cherish" their Olympic experience. The commentators noted that Swift had performed at the opening ceremony venue, Milan's San Siro Stadium, twice in 2024 as part of her Eras Tour, and they also promoted her new music video for the song "Opalite."

  • The 2026 Winter Olympics opening ceremony took place on February 7, 2026 in Milan, Italy.

The players

Taylor Swift

A popular American singer-songwriter who has a history of supporting American athletes and has performed at the Olympics opening ceremony venue in the past.

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What they’re saying

“I just wanted to say thank you. Getting to learn your stories and see everything that you've sacrificed and all your determination and hard work and passion and everything that's gotten you to this point where you're so excellent at something, it's just really inspiring.”

— Taylor Swift

“I am very grateful for everything you've done to get to this point in your life and grateful that you've brought us all along with you on this journey so we get to watch you do this. I just hope that you a wonderful Olympic Games.”

— Taylor Swift

“Wishing you all the best of luck and a safe journey, and I hope this is an experience that you will cherish for the rest of your life. Bye!”

— Taylor Swift

The takeaway

Taylor Swift's video message to Olympic athletes underscores her status as a major pop culture figure whose support can provide a boost to global sporting events. Her appearance at the Winter Olympics opening ceremony aligns with her history of supporting American athletes and promoting her music to wider audiences.