Brunswick Corporation Shares Earn 'Hold' Rating from Analysts

Fifteen brokerage firms cover the recreational products company, with mixed recommendations.

Mar. 21, 2026 at 9:24am

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Shares of Brunswick Corporation (NYSE:BC) have earned a consensus 'Hold' rating from the fifteen brokerage firms currently covering the company, according to Marketbeat.com. The analysts' average 12-month price target for the stock is $84.57.

Why it matters

Brunswick is a major player in the recreational boating and marine products industry, so analyst sentiment on the company's stock is closely watched by investors. The mixed 'Hold' rating indicates that analysts see both opportunities and challenges ahead for the company.

The details

The analyst ratings for Brunswick include one 'Sell', seven 'Hold', six 'Buy', and one 'Strong Buy' recommendation. Price targets range from $68 to $115, with the average at $84.57. Recent analyst actions include Roth Mkm reiterating a 'Buy' rating and raising the price target to $94, while JPMorgan Chase & Co. increased its price objective to $78 and maintained a 'Neutral' rating.

  • Brunswick shares opened at $70.31 on Monday, March 21, 2026.

The players

Brunswick Corporation

A global leader in recreational products, including boats, outboard engines, and bowling/billiards equipment, headquartered in Mettawa, Illinois.

Roth Mkm

An investment research firm that covers Brunswick Corporation.

JPMorgan Chase & Co.

A major global financial services firm that provides investment research, including on Brunswick Corporation.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

The mixed analyst sentiment on Brunswick Corporation reflects the company's position in a competitive recreational products market, with both opportunities and challenges ahead as it navigates industry trends and economic conditions.