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By the People, for the People
Brunswick Corporation Earns Top 5 Gold Honors at CES 2026 BOSS Awards
Marine technology leader recognized for innovative, immersive brand experience at annual tech showcase
Feb. 23, 2026 at 11:03am
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Brunswick Corporation, the global leader in marine technology, has been awarded a Gold BOSS Award, placing fourth overall among the top experiential exhibits at CES 2026. The BOSS (Best of Show Stand) Awards, presented by The Experiential Design Authority and hosted by Exhibit City News, celebrate the most compelling, human-centered exhibit experiences from this year's Consumer Electronics Show in Las Vegas.
Why it matters
The BOSS Awards honor exhibitors who go beyond traditional product displays, creating immersive, narrative-driven brand environments that transform technology demonstrations into unforgettable journeys. Brunswick's recognition highlights the company's ability to vividly showcase its marine innovation and advanced technologies through a groundbreaking combination of on-water immersion, interactive simulators, and expansive video storytelling.
The details
Brunswick's exhibit stood out for its innovative approach to showcasing the company's marine technology and products. The exhibit featured a blend of on-water immersion, interactive simulators, and expansive video storytelling, all designed to provide attendees with an unforgettable and emotionally impactful experience.
- The BOSS Awards were presented at CES 2026, which took place in Las Vegas.
- Brunswick Corporation was awarded the Gold BOSS Award on February 23, 2026.
The players
Brunswick Corporation
A global leader in marine technology and the parent company of several well-known boat and engine brands.
The takeaway
Brunswick Corporation's recognition at the CES 2026 BOSS Awards demonstrates the company's ability to create innovative, immersive brand experiences that effectively showcase its marine technology and products to industry peers and consumers alike.
