HSG Laser Unveils New Technical Center, Expands North American Footprint

The company hosted its 2026 U.S. Distributor Conference in Chicago and announced plans for a 77,000-sq-ft facility in Geneva, Illinois.

Published on Mar. 6, 2026

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HSG Laser, a leading global manufacturer of laser equipment, successfully hosted its 2026 U.S. Distributor Conference in Chicago. The event provided an opportunity for the company's North American leadership team and channel partners to review 2025 performance and discuss strategic priorities for 2026. During the conference, HSG announced the launch of a new 77,000-square-foot facility in Geneva, Illinois, which will serve as the HSG Geneva Technical & Solution Center, integrating technology demonstrations, application validation, customer training, and solution development.

Why it matters

HSG's expansion in North America is a significant milestone for the company, as the region has emerged as one of its fastest-growing markets. The new technical center in Geneva will enhance HSG's local service and support capabilities, providing customers with improved opportunities for machine demonstrations, application training, and solution validation. This investment underscores HSG's commitment to strengthening its presence and delivering comprehensive manufacturing solutions to North American customers.

The details

Over the past year, HSG's overseas revenue accounted for 60% of its total global business, with North America becoming a key driver of the company's global expansion. In 2025, the North American region recorded approximately 200% year-over-year growth. To support the continued growth in the region, HSG plans to expand its U.S. team in 2026, adding positions across sales, technical support, and service operations. The company also aims to establish a dedicated local automation solutions team, supporting the transition from traditional equipment sales to a solution-driven sales model focused on improving customer productivity.

  • In 2025, HSG's overseas revenue accounted for 60% of its total global business.
  • In 2025, the North American region recorded approximately 200% year-over-year growth.
  • By Q3 2026, the Geneva facility will be expanded into the HSG Geneva Technical & Solution Center.

The players

HSG Laser

A leading global manufacturer of laser equipment.

Rakesh Kumar

President of HSG North America.

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What they’re saying

“North America is a strategically important market for HSG. The strong growth we achieved over the past year would not have been possible without the dedication of our distributor partners and the continued trust of our customers. Looking ahead, we will further invest in local service, technical support, and solution capabilities. With the establishment of our automation solutions team and the upcoming Geneva Technical & Solution Center, we aim to provide North American manufacturers with more comprehensive and efficient manufacturing solutions while growing together with our channel partners.”

— Rakesh Kumar, President of HSG North America

What’s next

By Q3 2026, the Geneva facility will be expanded into the HSG Geneva Technical & Solution Center, integrating technology demonstrations, application validation, customer training, and solution development.

The takeaway

HSG's investment in a new technical center in Geneva, Illinois, and its plans to expand its U.S. team and focus on automation solutions demonstrate the company's commitment to strengthening its presence and delivering comprehensive manufacturing solutions to the North American market, a key growth region for the global laser equipment manufacturer.