Nerds Juicy Gummy Clusters Advertised at Super Bowl

The candy brand from Forest Park, Illinois aired its third consecutive Super Bowl commercial.

Published on Feb. 10, 2026

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Nerds, a candy brand made in Forest Park, Illinois, aired its third consecutive Super Bowl commercial this year, featuring the new Nerds Juicy Gummy Clusters product. The 30-second spot showed TV personality Andy Cohen trying the new, juicier version of the gummy candy clusters.

Why it matters

Nerds has made a concerted effort to advertise during the Super Bowl, one of the most watched television events of the year, as part of its strategy to grow the brand's household penetration. The Nerds Juicy Gummy Clusters product, launched in 2020, has been a key driver of the brand's recent sales growth.

The details

The new Nerds Juicy Gummy Clusters commercial featured Andy Cohen, a TV host on Bravo, trying the candy and remarking on how 'juicy and mega' the new version is. This year's spot continued Nerds' trend of using humorous, celebrity-driven ads to promote the brand during the Super Bowl. The company's first Super Bowl ad aired in 2024, while last year's featured singer Shaboozey.

  • Nerds Juicy Gummy Clusters were revealed in September 2025.
  • Nerds' first Super Bowl ad aired in 2024.
  • Nerds' second Super Bowl ad aired in 2025.

The players

Nerds

A candy brand owned by Ferrara Candy Company and manufactured in Forest Park, Illinois.

Andy Cohen

A TV show host on the Bravo network who appeared in Nerds' 2026 Super Bowl commercial.

Michael Butler

A Nerds brand manager at Ferrara Candy Company who previously spoke about the challenges of developing the Nerds Juicy Gummy Clusters product.

Jenny Chen

A Nerds brand manager who previously discussed how the Nerds Gummy Clusters product has driven recent sales growth for the brand.

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What they’re saying

“'Woah, you're juicy and mega now? This is huge! We gotta show the world the new you!'”

— Andy Cohen, TV Show Host

“'Scaling up the candy and adding a juicy center introduced new challenges, especially in maintaining the right texture and flavor balance. Ferrara's technical teams worked in partnership with our Forest Park factory team to ensure the juice complemented, rather than overwhelmed, the candy.'”

— Michael Butler, Nerds Brand Manager (forestparkreview.com)

“'Much of the company's growth can be attributed to Nerds Gummy Clusters. Launched in 2020, the candy saw a 50.2% year-over-year growth in retail dollar sales from 2024 to 2025.'”

— Jenny Chen, Nerds Brand Manager (forestparkreview.com)

What’s next

Nerds is expected to continue advertising the Juicy Gummy Clusters product during high-profile events like the Super Bowl as it aims to further grow the brand's household penetration.

The takeaway

Nerds' strategy of investing in Super Bowl advertising has helped drive significant growth for its Gummy Clusters product line, demonstrating the power of national marketing campaigns to boost awareness and sales for confectionery brands.