JiMMYBAR! Brings America's First Creatine Protein Bar to GNC Nationwide

Family-founded functional bar brand delivers 20g protein and 5g creatine in a convenient, ready-to-eat format now available at GNC stores and online.

Apr. 9, 2026 at 5:21pm

An extreme close-up X-ray photograph revealing the layered internal structure of a protein bar, with glowing lines highlighting the key functional ingredients like protein and creatine.The JiMMYBAR! Creatine Protein Bar brings a convenient, science-backed solution for performance-focused consumers seeking a portable source of protein and creatine.Elk Grove Village Today

JiMMYBAR!, a leading family-owned sports nutrition brand, has announced the nationwide expansion of its Creatine Protein Bar into GNC retail locations and on GNC.com. The JiMMYBAR! Creatine Protein Bar combines 20g of protein and 5g of creatine monohydrate in a convenient, ready-to-eat bar, providing consumers a portable, no-mess alternative to traditional supplementation.

Why it matters

The placement of the JiMMYBAR! Creatine Protein Bar in GNC stores and on GNC.com puts America's first creatine protein bar directly in front of the specialty supplement consumer, the most targeted and performance-driven audience in retail nutrition. This reflects the continued momentum for performance-focused nutrition within specialty retail, where consumers actively seek trusted, results-driven products.

The details

Designed to eliminate the friction of traditional supplementation, the JiMMYBAR! Creatine Protein Bar is available in two flavors: Chocolate Peanut Butter and Double Fudge Brownie. Since debuting at Mr. Olympia in 2025, JiMMYBAR! has rapidly expanded distribution across national and regional retailers as consumer demand for functional protein bars continues to grow.

  • JiMMYBAR! Creatine Protein Bars launched at Mr. Olympia in 2025.
  • The bars are now available at GNC locations nationwide and on GNC.com as of April 9, 2026.

The players

JiMMYBAR! Functional Protein

A family-owned functional nutrition company focused on high-protein, performance-oriented bars formulated with purposeful ingredients. The brand pioneered America's first creatine protein bar and America's first immune support protein bar.

Jim Simon

The co-founder and CEO of JiMMYBAR!

GNC

A specialty supplement retailer where the JiMMYBAR! Creatine Protein Bar is now available nationwide.

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What they’re saying

“Launching our creatine bars at GNC marks a major step in making performance nutrition more accessible and convenient. GNC's customer is exactly who we built this bar for, someone who takes their performance seriously and doesn't want to compromise on results or convenience. We're giving them a smarter, on-the-go way to fuel strength, recovery, and everyday performance.”

— Jim Simon, Co-founder and CEO of JiMMYBAR!

What’s next

The JiMMYBAR! Creatine Protein Bar is expected to continue expanding its retail presence as consumer demand for functional protein bars grows.

The takeaway

The nationwide availability of the JiMMYBAR! Creatine Protein Bar at GNC stores and online reflects the growing consumer demand for convenient, performance-focused nutrition products that deliver tangible results.