Univar Solutions Partners with Genu-in for North American Collagen Distribution

Collaboration expands access to advanced collagen ingredients for food, beverage, and nutraceutical brands

Apr. 8, 2026 at 11:39am

Univar Solutions, a leading global specialty chemical and ingredient distributor, has announced a new partnership with Genu-in, a JBS company specializing in collagen peptides and gelatins. Through this agreement, customers across the United States and Canada will gain expanded access to Genu-in's full range of gelatin and hydrolyzed collagen ingredients, strengthening Univar's ability to deliver innovative, science-backed solutions that support wellness trends in the food, beverage, and nutraceutical markets.

Why it matters

This strategic alliance underscores Univar's commitment to providing customers with high-quality, sustainable ingredients and the technical expertise they need to accelerate product development and meet evolving consumer expectations around health and nutrition. Collagen-based products are associated with benefits such as supporting bone strength, joint and gut health, and muscle recovery, making this partnership particularly relevant for sports nutrition and healthy aging categories.

The details

The partnership will support a wide range of applications across the food and beverage sector, including functional foods, nutraceuticals, and dietary supplements—from powders, capsules, and ready-to-drink beverages to protein bars and fortified snacks. Collagen, derived from animal byproducts that would otherwise go to waste, contributes to a circular economy by reducing landfill use and maximizing resource efficiency. Genu-in's collagen portfolio is designed for high bioavailability and bioactivity, helping formulators create effective, science-backed nutritional solutions.

  • The partnership was announced on April 8, 2026.

The players

Univar Solutions LLC

A leading global solutions provider to users of specialty ingredients and chemicals, with a focus on the food, beverage, and nutraceutical markets.

Genu-in

A JBS company specializing in collagen peptides and gelatins, with a portfolio designed for high bioavailability and bioactivity.

Nick Powell

CEO of Ingredients + Specialties from Univar Solutions.

Ricardo Gelain

Executive director for Genu-in.

Aaron Lee

Senior vice president of Health & Nutrition for Univar Solutions.

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What they’re saying

“Collaborating with Genu-in strengthens our ability to deliver innovative, science-backed solutions that support wellness trends shaping food, beverage, and nutraceutical markets.”

— Nick Powell, CEO of Ingredients + Specialties from Univar Solutions

“We are excited to announce our partnership with Univar Solutions, a step that reinforces our commitment to science, health, nutrition, longevity, and the global expansion of our exclusive bioactive collagen peptide technology.”

— Ricardo Gelain, Executive director for Genu-in

“Collaborating with Genu-In expands our opportunity to bring nutrition-focused collagen solutions to customers throughout North America.”

— Aaron Lee, Senior vice president of Health & Nutrition for Univar Solutions

What’s next

The partnership is expected to immediately expand the availability of Genu-in's collagen ingredients to Univar Solutions' customers across the United States and Canada.

The takeaway

This collaboration between Univar Solutions and Genu-in highlights the growing demand for science-backed, sustainable collagen ingredients that can support consumer trends around health, wellness, and nutrition, particularly in the food, beverage, and nutraceutical sectors.