The One Show Reveals 2026 Finalists from 51 Countries

Annual awards program celebrates global creative excellence across advertising and design.

Apr. 16, 2026 at 11:36pm

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An abstract, minimalist illustration featuring sharp, angular shapes in black, white, and red, conveying the prestigious and competitive nature of the One Show awards.The One Show's 2026 finalists reflect the diversity and innovation of the global creative industry.Chicago Today

The One Club for Creativity has announced the finalists for The One Show 2026, recognizing standout work from 51 countries and regions. Every finalist is guaranteed to take home a Gold, Silver, or Bronze Pencil, or a Merit, with winners set to be revealed during Creative Week in New York on May 14 and 15.

Why it matters

The One Show is one of the advertising industry's most prestigious awards programs, honoring the best creative work from around the world. The announcement of the 2026 finalists showcases the global diversity and high caliber of the submissions, reflecting the continued growth and evolution of the creative industry.

The details

Leading the global field this year is Rethink Toronto with 47 finalists, including work for Penguins International, IKEA, and Kraft Heinz. Close behind is Uncommon Creative Studio London with 34 finalists, highlighted by campaigns for The Ordinary and Britbox. Three companies are tied with 26 finalists each: Apple in Cupertino, FCB Chicago, and VML New York, with work for Rakish Entertainment, Mondelez's OREO, and SC Johnson's Ziploc.

  • The One Show 2026 finalists were announced on April 16, 2026.
  • The One Show 2026 winners will be revealed during Creative Week in New York on May 14, 2026.
  • The official One Show 2026 awards ceremony will take place on May 15, 2026 at Cipriani Wall Street in New York.

The players

The One Club for Creativity

A non-profit organization that celebrates and promotes excellence in advertising and design through various awards programs, including The One Show.

Rethink Toronto

A Canadian advertising agency that received the most finalists for The One Show 2026 with 47 nominations.

Uncommon Creative Studio London

A UK-based creative agency that received 34 finalists for The One Show 2026.

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What’s next

The complete list of One Show 2026 finalists is available on the organization's website, and the winners will be announced during the awards ceremony on May 15 in New York City.

The takeaway

The diverse range of finalists from 51 countries showcases the global reach and influence of The One Show, cementing its status as one of the premier awards programs honoring excellence in advertising and design worldwide.