Rival Group Launches Proprietary Research Panel Across U.S. and Canada

New Rival Audiences panel combines AI-powered fraud protection, mobile-first engagement, and integrated research ecosystem.

Apr. 13, 2026 at 12:50pm

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A minimalist studio still life featuring a stack of research reports, a tablet device, and a modern pen, all arranged elegantly on a clean, white background to represent the abstract concepts of market research and data quality.A premium research panel and integrated technology ecosystem aim to deliver more authentic and actionable insights to the market research industry.Chicago Today

Rival Group, a leader in AI-accelerated conversational research, has announced the launch of Rival Audiences, a proprietary, certified research panel of over 250,000 verified consumers across North America. The panel aims to address persistent issues in the market research industry, including deteriorating panel quality, fragmented vendor relationships, and a research experience that has not kept pace with modern communication.

Why it matters

The launch of Rival Audiences represents an effort to provide insights professionals with a high-quality, fraud-protected research panel that delivers a more engaging and relevant experience for participants. By integrating panel, platform, and consulting capabilities, Rival Group aims to offer a streamlined solution that drives more actionable insights for its clients.

The details

Rival Audiences is a wholly owned, closed panel that is never resold or shared. Each member is double opt-in verified and continuously protected by Rival's AI-powered fraud detection system, which the company claims delivers an 82% lower fraud failure rate than leading competitors. The panel is Certified Sample, with longitudinal profiling that deepens over time to make participant experiences more relevant and drive deeper engagement. Members participate through Rival's mobile-first, conversational research format, capturing reactions while experiences are still fresh.

  • Rival Group announced the launch of Rival Audiences on April 13, 2026.

The players

Rival Group

The leader in AI-accelerated conversational research, and the parent company of Rival Audiences, Rival Technologies, Reach3 Insights, and Angus Reid.

Jennifer Reid

Co-CEO of Rival Group.

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What they’re saying

“Insights professionals are under more pressure than ever to deliver research that drives real decisions, and they need to know the data behind those decisions is bulletproof.”

— Jennifer Reid, Co-CEO of Rival Group

What’s next

The Rival Technologies and Reach3 Insights teams will be at Quirk's Event Chicago on April 15, booth #310, including a joint on-stage presentation with their customer, Weber.

The takeaway

The launch of Rival Audiences represents an industry-leading effort to provide insights professionals with a high-quality, fraud-protected research panel that delivers a more engaging and relevant experience for participants, ultimately driving more actionable insights for clients.