Legendary Farm Broadcaster Orion Samuelson Dies at 92

Samuelson spent 60 years connecting farmers and consumers through his radio show

Apr. 12, 2026 at 2:35pm

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An abstract, impressionistic photograph of a radio studio microphone and mixing board, captured through a hazy, out-of-focus lens, conveying the warm, personal nature of Orion Samuelson's influential farm broadcasting career.The legacy of legendary farm broadcaster Orion Samuelson lives on through the warm, personal connections he fostered between the agricultural community and the public.Chicago Today

Orion Samuelson, a legendary farm broadcaster who spent over 60 years on the radio connecting farmers and consumers, passed away at the age of 92. Samuelson's signature phrase, "If you eat, you're involved in agriculture," was shared during his funeral service in suburban Chicago, where he was remembered as not just a booming voice on the airwaves, but also a beloved husband, father, and friend.

Why it matters

Orion Samuelson was a pioneering figure in agricultural media, using his platform to bridge the gap between rural farming communities and urban consumers for over six decades. His passing marks the end of an era and the loss of a voice that helped educate and inform the public about the importance of the agriculture industry.

The details

Samuelson began his radio career in 1956 and went on to host the nationally syndicated "The Orion Samuelson Show" for over 50 years. He was known for his booming voice and ability to make complex agricultural topics accessible to a wide audience. Samuelson was inducted into multiple halls of fame, including the National Radio Hall of Fame, and received numerous awards and honors throughout his career.

  • Orion Samuelson passed away on April 10, 2026.
  • His funeral service was held on Friday, April 12, 2026.

The players

Orion Samuelson

A legendary farm broadcaster who spent over 60 years on the radio connecting farmers and consumers through his nationally syndicated show.

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What they’re saying

“If you eat, you're involved in agriculture”

— Orion Samuelson

The takeaway

Orion Samuelson's passing marks the end of an era for agricultural media and the loss of a voice that helped educate the public about the importance of the farming industry for over six decades. His legacy will continue to inspire others to bridge the gap between rural and urban communities.