Groupon Shares Slide as Analysts Remain Cautious

Brokerage firms maintain a 'Hold' rating on the daily deals company's stock.

Apr. 12, 2026 at 6:33am

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A high-contrast black and white close-up photograph of complex financial machinery, conveying the heavy, industrial nature of banking and finance without using any literal currency or stock market imagery.Groupon's financial future remains uncertain as the company navigates a shifting e-commerce landscape.Chicago Today

Groupon, Inc. (NASDAQ:GRPN) has received an average 'Hold' recommendation from the five analysts covering the firm, according to a MarketBeat report. Two analysts have rated the stock as a 'Sell', one as 'Hold', and two as 'Buy', with an average 12-month price target of $33.67.

Why it matters

Groupon's stock performance has been volatile in recent years as the company has struggled to transition its daily deals model to a more sustainable e-commerce platform. Analysts' mixed views on the stock reflect the ongoing uncertainty around Groupon's long-term viability and growth prospects.

The details

The Goldman Sachs Group recently reduced its price target for Groupon from $17 to $10, maintaining a 'Sell' rating. Weiss Ratings also reiterated a 'Sell (D)' rating on the stock. The mixed analyst sentiment comes as Groupon reported weaker-than-expected financial results in its most recent quarter, with revenue and earnings falling short of expectations.

  • Groupon reported its latest quarterly results on March 10, 2026.
  • The Goldman Sachs price target reduction and Weiss Ratings 'Sell' rating were issued in the past 12 months.

The players

Groupon, Inc.

An online marketplace that connects subscribers with local merchants offering discounted goods, services and experiences.

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What they’re saying

“We must remain cautious on Groupon's long-term prospects as the company continues to face headwinds in transitioning its business model.”

— Goldman Sachs Analyst

“Groupon's stock remains a 'Sell' given the ongoing challenges the company faces in driving sustainable growth and profitability.”

— Weiss Ratings Analyst

What’s next

Investors will be closely watching Groupon's upcoming earnings report and any updates from management on the company's strategic initiatives to address its business challenges.

The takeaway

Groupon's struggle to evolve its daily deals model into a more diversified e-commerce platform continues to weigh on the stock, with analysts remaining divided on the company's long-term outlook.