WNBA Star Angel Reese Builds Brand Beyond Basketball

Reese's off-court ventures spark debate, but WNBA legend Ty Young defends her multifaceted approach.

Apr. 11, 2026 at 5:15am

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A cubist, geometric painting depicting a fragmented WNBA game or match, with sharp, overlapping planes of color representing the dynamic energy and movement of the sport.Angel Reese's multifaceted approach to building her brand and legacy challenges traditional expectations for athletes, blending sports, fashion, entertainment, and philanthropy.Chicago Today

At just 23, WNBA star Angel Reese is more than a rising talent on the court - she's a cultural phenomenon. While some critics argue she should focus solely on basketball, Reese is blending sports, fashion, entertainment, and philanthropy in ways that challenge traditional expectations for athletes.

Why it matters

Reese's diverse ventures outside of basketball have sparked both admiration and debate, with some claiming she's spreading herself too thin. However, WNBA legend Ty Young believes Reese is paving the way for the next generation of athletes who want to build lasting brands and impact beyond their playing careers.

The details

From launching her own shoe line with Reebok to strutting down the Victoria's Secret runway, Reese is demonstrating the power of athlete entrepreneurship. She's also dipping her toes into acting and championing philanthropy through her nonprofit, the Angel C. Reese Foundation, which fights for equality for women and girls.

  • Reese, 23, is currently a rising star in the WNBA, playing for the Chicago Sky.

The players

Angel Reese

A 23-year-old WNBA player for the Chicago Sky who is blending sports, fashion, entertainment, and philanthropy in her career.

Ty Young

A former WNBA standout who is defending and celebrating Reese's multifaceted approach to building her brand and legacy.

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What they’re saying

“Angel is breaking barriers. She's paving the way for the next generation, and that's the whole point.”

— Ty Young, Former WNBA player

“Basketball isn't forever. Angel is a business, and she's doing what's best for her future.”

— Ty Young, Former WNBA player

The takeaway

Reese's success off the court may actually enhance her impact on it, as she diversifies her portfolio and inspires a new generation of athletes to dream bigger. Her approach challenges traditional expectations and could set a new standard for athlete entrepreneurship.