La Ligne Celebrates 10 Years of Stripes and Style

Co-founders reflect on the brand's evolution from knitwear to denim and beyond

Apr. 11, 2026 at 12:26pm

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A vibrant, high-contrast silkscreen print of a La Ligne striped shirt repeated in a grid, conceptually representing the brand's evolution from knitwear to a diverse fashion label.La Ligne's signature stripes and timeless designs have become style icons over the brand's first decade.Chicago Today

As La Ligne celebrates its 10th anniversary, co-founders Molly Howard, Valerie Macaulay, and Meredith Melling reflect on the brand's journey from its signature French-inspired knitwear to a contemporary fashion label known for its timeless wardrobe staples, including a successful denim collection. The brand has strategically expanded its retail presence, navigated challenges like the COVID-19 pandemic, and diversified its manufacturing to remain self-funded and profitable.

Why it matters

La Ligne's story highlights the power of collaboration, strategic growth, and a strong brand identity in the fashion industry. The brand's ability to adapt to changing market dynamics and expand into new product categories while maintaining its core aesthetic has contributed to its success over the past decade.

The details

La Ligne started with a focus on French-inspired knitwear and has since expanded into denim and accessories. The launch of their denim collection three years ago was a pivotal moment, driven by the realization that their knitwear deserved a perfect denim partner. This expansion has been a key driver of their success, with famous names like Dakota Johnson and Meghan Markle donning their designs. While La Ligne primarily operates as a direct-to-consumer brand, its retail strategy is carefully considered, with 10 stores across the U.S. and a focus on testing new markets before expanding. The brand has also navigated challenges, such as the launch of their denim line during the COVID-19 pandemic, by diversifying its factories and quickly adapting production to ensure a self-funded and profitable business model.

  • La Ligne was founded in 2016.
  • The brand launched its denim collection three years ago.
  • La Ligne is celebrating its 10th anniversary in 2026.

The players

Molly Howard

Co-founder of La Ligne.

Valerie Macaulay

Co-founder of La Ligne.

Meredith Melling

Co-founder of La Ligne.

Dakota Johnson

Actress who has worn La Ligne designs.

Meghan Markle

Duchess of Sussex who has worn La Ligne designs.

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What they’re saying

“The launch of our denim collection during the COVID-19 pandemic was a particularly difficult period.”

— Meredith Melling, Co-founder of La Ligne

“We test new markets and ensure a proven fit before expanding. This strategy has led to a sweet spot of around 1,200 square feet for our stores.”

— Molly Howard, Co-founder of La Ligne

What’s next

La Ligne plans to open new stores in key markets like Los Angeles, Chicago, and Atlanta, and focus on expanding its product categories.

The takeaway

La Ligne's journey is a testament to the power of collaboration, strategic growth, and a unique brand identity. The brand's ability to adapt to changing market dynamics and diversify its offerings while maintaining its core aesthetic has contributed to its success over the past decade.