Gemma Collins Hits Back at Sinitta in I'm A Celeb Rant

Feud between reality stars escalates after off-air exchange in South Africa

Apr. 10, 2026 at 9:44pm

Got story updates? Submit your updates here. ›

An extreme close-up photograph of shattered glass fragments reflecting colorful stage lighting, conceptually representing the explosive drama and high-stakes celebrity feuds that drive reality TV narratives.The shattering of celebrity egos and reputations fuels the high-drama spectacle of reality television.Chicago Today

The ongoing feud between reality stars Gemma Collins and Sinitta has intensified on the set of I'm A Celebrity...South Africa, with Collins hitting back at Sinitta in an explosive off-air rant. The tension stems from Sinitta's 'joke' comment about Collins being in Chicago, which has become a major topic of discussion in the camp.

Why it matters

The Collins-Sinitta rivalry is a long-running storyline in British reality TV, with the two stars having a history of clashing over their connections to music mogul Simon Cowell. This latest incident on I'm A Celeb highlights the high-stakes drama and interpersonal dynamics that drive viewer interest in these shows.

The details

According to reports, Sinitta made a comment about Gemma Collins being in Chicago, which Collins perceived as a jab. This led to an off-air confrontation where Collins hit back at Sinitta, with the exchange becoming a major talking point among the other I'm A Celeb contestants.

  • The incident occurred during the filming of I'm A Celebrity...South Africa in April 2026.

The players

Gemma Collins

A British television personality known for her appearances on shows like The Only Way Is Essex and I'm A Celebrity...Get Me Out of Here!.

Sinitta

A British singer and television personality, known for her past relationship with music executive Simon Cowell.

Simon Cowell

A British music executive and television personality, who has worked with both Gemma Collins and Sinitta.

Got photos? Submit your photos here. ›

The takeaway

The ongoing feud between Gemma Collins and Sinitta highlights the interpersonal drama that drives viewer interest in reality television, especially when it involves well-known personalities with a history of clashing.