Trolli and Xbox Celebrate Gaming System's 25th Anniversary

Candy brand partners with Xbox for in-game content and prizes.

Apr. 7, 2026 at 9:19am

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An abstract close-up photograph of a pile of brightly colored Trolli gummy candies in various shapes and textures, shot with dramatic high-contrast studio lighting to create a glossy, high-fashion aesthetic.Trolli's vibrant gummy candies take center stage in an exclusive Xbox promotion celebrating 25 years of gaming culture.Chicago Today

Ferrara Candy Co.'s Trolli brand is collaborating with Microsoft's Xbox on a national retail promotion to celebrate the gaming and entertainment brand's 25th anniversary. The Sour Up and Win program features a collectable series of Trolli candy packs that unlock in-game content for three popular Xbox titles, as well as chances to win Xbox prizes.

Why it matters

This partnership between a major candy brand and the iconic Xbox gaming platform highlights the growing intersection of confectionery and gaming culture. It allows Trolli to further establish itself as a brand that resonates with the gaming community, while providing Xbox fans with exclusive in-game content and merchandise to commemorate the 25th anniversary of the gaming system.

The details

The limited-edition Trolli packs include Sour Brite Crawlers, Very Berry, Fruit Punch worms, and Gummi Pops. Each pack unlocks in-game content such as a custom Trolli Peel P50 livery in Forza Horizon 6, a three-weapon bundle in Diablo IV, and a Gummi the Glow Wyrm pet in World of Warcraft. Consumers can also win Xbox prizes through the promotion.

  • The Sour Up and Win program runs through August 2026.

The players

Trolli

A brand of sour gummy candies owned by Ferrara Candy Co., Inc. that has previously collaborated with the Xbox gaming platform.

Xbox

The popular gaming and entertainment brand owned by Microsoft, celebrating its 25th anniversary in 2026.

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What they’re saying

“Gaming is where culture lives, and Trolli has been part of that world alongside Xbox since 2021. Getting to celebrate their 25th anniversary together feels like the right next step.”

— Tia Craddock, Brand Manager at Trolli

The takeaway

This partnership between Trolli and Xbox demonstrates the growing influence of gaming culture on the confectionery industry, as brands seek to engage with the passionate gaming community through exclusive content and merchandise.