Honk and CurbsideSOS Merge to Boost Roadside Assistance

The two companies will combine resources to accelerate innovation in towing and emergency services.

Apr. 6, 2026 at 3:48pm

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A blurred image of a tow truck speeding down a highway, creating a sense of motion and urgency through the use of vibrant colors and sweeping brushstrokes.The merger of Honk and CurbsideSOS aims to accelerate innovation in roadside assistance, delivering faster and more efficient service to drivers in need.Chicago Today

Honk, a leading provider of roadside assistance, and CurbsideSOS, a startup focused on modernizing towing and emergency services, have announced a merger. The combined company will leverage their complementary technologies and expertise to enhance the customer experience and introduce new features for drivers in need of roadside help.

Why it matters

The merger brings together two innovative players in the roadside assistance industry, which has seen increased demand as more drivers rely on connected and autonomous vehicles. By combining their resources, the new entity can invest in developing advanced solutions to improve response times, provide more seamless service, and cater to the evolving needs of modern drivers.

The details

Under the terms of the agreement, Honk will acquire CurbsideSOS in an all-stock transaction. The combined company will operate under the Honk brand and be headquartered in Chicago. The merger is expected to close in the third quarter of 2026, pending regulatory approvals.

  • The merger was announced on April 6, 2026.
  • The transaction is expected to close in the third quarter of 2026.

The players

Honk

A leading provider of roadside assistance services in North America.

CurbsideSOS

A startup focused on modernizing towing and emergency services through technology.

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What they’re saying

“This merger will allow us to accelerate innovation and deliver even better services to our customers, who are increasingly relying on connected and autonomous vehicles.”

— Matt Feiner, CEO of Honk

“By combining our expertise and resources, we can create a more seamless and efficient roadside assistance experience for drivers.”

— Sarah Chen, Co-founder and CEO of CurbsideSOS

What’s next

The merger is expected to close in the third quarter of 2026, pending regulatory approvals. The combined company will then work on integrating their technologies and operations to deliver enhanced roadside assistance services.

The takeaway

This merger represents a significant step forward in the roadside assistance industry, as two innovative companies come together to improve the customer experience and introduce new solutions to meet the evolving needs of modern drivers.