Bears' Caleb Williams Doubles Down on Winning Multiple Super Bowls

The young quarterback is focused on football first, despite his business ventures off the field.

Apr. 5, 2026 at 11:41pm

Got story updates? Submit your updates here. ›

Chicago Bears quarterback Caleb Williams has faced criticism for his business interests outside of football, but the young star has made it clear that his top priority is winning Super Bowls. In a recent interview, Williams stated that his life is "95% football" and that his goal is to win multiple championships, even more than the legendary Tom Brady.

Why it matters

Williams' comments and actions demonstrate his intense competitive drive and desire to cement his legacy as one of the greatest quarterbacks in NFL history. Despite the distractions of his business ventures, he remains laser-focused on football and leading the Bears to Super Bowl victories.

The details

Before even taking his first NFL snap, Williams caused a stir on social media by setting a goal of winning eight Super Bowls, one more than Tom Brady. He has also faced criticism for trademarking the "Iceman" nickname, which some believe he "stole" from NBA legend George Gervin. However, Williams has made it clear that he wants to control the merchandise made with his name and likeness, just like any savvy businessman would. Despite these controversies, Williams has doubled down on his commitment to football, stating that the sport makes up 95% of his life and that his sole focus is on winning championships each year.

  • In 2023, Williams cried on his mother's shoulder after a loss to Washington that effectively ended USC's season, demonstrating his intense desire to win.
  • During the Bears' 2023 Wild Card win over the Green Bay Packers, Williams was caught on camera screaming an expletive at his teammates for not doing their jobs correctly, showing his competitive spirit.

The players

Caleb Williams

The Chicago Bears quarterback who has set a goal of winning eight Super Bowl titles, one more than the legendary Tom Brady.

Tom Brady

The former NFL quarterback who is considered the greatest of all time, having won seven Super Bowl titles.

George Gervin

The NBA legend who is considered the original "Iceman" and whose nickname Williams has sought to trademark.

Skip Bayless

A sports commentator who accused Williams of stealing the "Iceman" nickname.

Ben Johnson

The Bears' offseason coach who prioritized Williams having a life outside of football to prevent burnout.

Got photos? Submit your photos here. ›

What they’re saying

“We're here to complete a goal by the end of the year, of each year, and that's to win Super Bowls. That's always first, that's always second, that's always third... that's how it goes in our building, and that's how it's going to go, I would say, until I'm out of the building.”

— Caleb Williams, Chicago Bears Quarterback

“Having those business ventures in the offseason is all part of his development plan, but Williams' eyes are still on the main prize.”

— Pete Martuneac, Author

What’s next

The Bears will look to build on their Wild Card playoff appearance and surround Williams with more talented players to help him achieve his goal of winning multiple Super Bowls.

The takeaway

Caleb Williams' intense focus on winning championships, even more than the legendary Tom Brady, demonstrates his competitive spirit and desire to cement his legacy as one of the greatest quarterbacks in NFL history. Despite his business ventures off the field, football remains his top priority as he aims to lead the Bears to Super Bowl glory.