Basis Releases Agentic AI Solution for Faster Omnichannel Media Strategy, Planning and Activation

Compass is the Only Agent that Can Reduce Time Spent by Synthesizing Briefs into Media Strategies and Plans Within Minutes Spanning Programmatic, Direct, Search, and Social

Apr. 2, 2026 at 12:55pm

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Basis, the leading intelligent operating system for autonomous advertising, has announced an agentic AI solution called Compass that transforms campaign briefs into strategies and media plans that integrate directly into omnichannel activation spanning programmatic, direct, paid search, and paid social advertising. Compass is the only independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.

Why it matters

Media strategy development and execution is complex and time-intensive, with media teams at brands and agencies spending hours crafting strategies for large scale campaigns. Compass allows them to generate high-quality media plans and construct ready-to-activate omnichannel campaigns in a fraction of the time, helping agencies and brands move faster and take on more opportunities.

The details

Compass utilizes proprietary LLM agents engineered around workflows, processes, and logic defined by in-house media experts. It can analyze relevant documents, synthesize them into a complete strategy, and allow users to customize and refine the outputs through prompts, additional uploads, and structured inputs. The resulting deliverables can be exported to Word and/or PowerPoint for stakeholder presentation. Compass can also build a media plan based on natural-language instructions or by ingesting strategy documents from external sources.

  • Basis announced the Compass solution on April 2, 2026.

The players

Basis

The leading intelligent operating system for autonomous advertising, which has released the Compass agentic AI solution.

Tim Slater

Digital media director at SMZ, who says Compass helps them confidently extend their media expertise into unfamiliar territory.

Kayla Coe

Director of digital media and strategy at Ad+genuity, who says Compass enables their team to create fully-formed omnichannel strategy in a fraction of the time.

Shawn Riegsecker

CEO of Basis, who says Compass breaks through the challenge of media teams being buried in strategy assembly before a campaign launches.

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What they’re saying

“Basis' Compass closes the learning gap when SMZ is exploring new verticals, media channels, or campaign goals. It allows us to confidently extend our media expertise into unfamiliar territory, helping us move faster and take on more opportunities because we're starting from a deeply data-driven foundation.”

— Tim Slater, Digital media director, SMZ

“With Compass as the starting foundation of campaign building, what used to take days or weeks of work can now be accomplished in minutes. It enables our team to create fully-formed omnichannel strategy in a fraction of the time with high-quality insight.”

— Kayla Coe, Director of digital media and strategy, Ad+genuity

“Media teams are buried in strategy assembly before a single campaign launches — synthesizing briefs, building frameworks, and producing client-ready presentations. Compass breaks through this challenge. For the first time, a DSP can take a campaign brief and generate a complete, customizable omnichannel media plan — ready for a client — without weeks of manual assembly.”

— Shawn Riegsecker, CEO, Basis

What’s next

Basis plans to further expand Compass into audience insights, third-party activation, and cross-channel optimization, continuing to connect strategy and activation in a closed loop from brief to outcome.

The takeaway

Compass represents a breakthrough in media planning and campaign creation, enabling agencies and brands to move faster, take on more opportunities, and drive better performance for their clients by streamlining the process from brief to activation.