Food Culture Inc. Unveils Eco-Friendly 750ml Flex Bag Format

New lightweight, shatter-resistant packaging designed for outdoor and on-the-go consumption

Mar. 31, 2026 at 4:39pm

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A high-end, photorealistic studio still-life photograph of a single 750ml eco-friendly Flex Bag made from premium, polished materials, positioned elegantly on a clean, monochromatic background using dramatic studio lighting to conceptually represent sustainability and supply chain efficiency.A sleek, sustainable spirits packaging format designed to streamline distribution and reduce environmental impact.Chicago Today

Food Culture Inc. has announced the commencement of production for its 750ml eco-friendly flexible packaging format under its Distill Brands International ('DBI') portfolio and 'Booze in a Bag' product line. The company has initiated filling operations in Chicago, with initial product samples expected to support upcoming distributor engagement. The Flex bag format is significantly lighter than standard bottled packaging, a benefit which the company expects to provide meaningful fuel savings throughout the distribution chain.

Why it matters

The new Flex Bag format introduces a practical alternative to traditional spirits packaging, with real advantages in handling, storage, and transportation. As consumer demand for more sustainable and convenient packaging formats continues to grow, this innovation positions Food Culture Inc. to better meet evolving market needs.

The details

Designed with portability and convenience in mind, the company's 750ml Flex Bag format is well suited for outdoor and on-the-go consumption settings. The packaging is lightweight, shatter-resistant, and recyclable, and once empty, collapses to reduce storage and disposal volume compared to traditional glass or PET bottles. Each master case contains six (6) 750ml Flex Bags, with approximately 70 cases per pallet. The Flex bag format is significantly lighter than standard bottled packaging, a benefit which the company expects to provide meaningful fuel savings throughout the distribution chain.

  • Initial production of the Flex Bag format has begun in Chicago through a preferred U.S.-based co-packing partner.
  • Product samples are expected to be provided shortly to select distributors for evaluation.

The players

Food Culture Inc.

A company operating in the food and beverage sector that owns Distill Brands International ('DBI'), an Ontario-based brand and product development company focused on premium spirits, wine, and ready-to-drink beverages.

Distill Brands International (DBI)

An Ontario-based brand and product development company owned by Food Culture Inc., focused on delivering premium beverage products across multiple categories including Vodka, Whiskey, Rum, Gin, Bourbon, Tequila, Liqueurs, Riesling, Cabernet, and ready-to-drink (RTD) beverages.

Paul Neelin

The CEO of Food Culture Inc.

Ruben Yakubov

The Chairman of Food Culture Inc.

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What they’re saying

“We believe the timing for this product launch aligns well with seasonal demand and increasing interest in alternative, convenience-focused packaging formats. This format provides flexibility in both distribution and consumer use.”

— Paul Neelin, CEO of Food Culture Inc.

“Our approach remains centered on disciplined rollout and measured capital deployment. Initiatives such as this allow the Company to advance product innovation while maintaining flexibility as distribution opportunities develop.”

— Ruben Yakubov, Chairman of Food Culture Inc.

What’s next

The company intends to incorporate the Flex Bag format across select product lines as part of its broader 2026 rollout strategy. The timing and scale of commercial orders and market introduction will depend on distributor engagement, regulatory processes, and production scheduling.

The takeaway

Food Culture Inc.'s new Flex Bag format represents an innovative, sustainable, and consumer-friendly packaging solution that could provide meaningful logistical and environmental benefits throughout the spirits supply chain. As the company engages with distributors and prepares for a broader market launch, this initiative positions the brand to better meet evolving consumer preferences for more portable, eco-friendly beverage options.