British Tennis Star Kyle Edmund Joins Rolex as Brand Ambassador

The 23-year-old British player will represent the prestigious watch brand.

Mar. 16, 2026 at 11:47am

Got story updates? Submit your updates here. ›

Rolex has announced that British tennis player Kyle Edmund has joined the company as its newest brand ambassador. Edmund, who is currently Britain's No. 1 tennis player, will be sporting Rolex watches, including the Oyster Perpetual and Yacht-Master models, as part of his partnership with the luxury watchmaker.

Why it matters

Rolex has a long history of aligning itself with elite athletes and sporting events, so Edmund's addition to the brand's ambassador roster further solidifies its connection to the world of tennis. As a rising star in the sport, Edmund's association with Rolex could help raise his profile and open up new opportunities.

The details

Edmund shared his excitement about the partnership on Twitter, calling it 'an incredible moment' and saying he looks forward to being part of the Rolex team. The announcement came just before the Laver Cup, a team tennis event that Rolex sponsors and features other Rolex ambassadors like Roger Federer and Björn Borg. Edmund was spotted wearing a Rolex Yacht-Master during the Laver Cup, which his team Europe won.

  • The partnership between Kyle Edmund and Rolex was announced on March 16, 2026.
  • The Laver Cup, where Edmund was seen wearing a Rolex, took place in Chicago in 2026.

The players

Kyle Edmund

A 23-year-old British tennis player who is currently ranked as Britain's No. 1 player.

Rolex

A prestigious Swiss luxury watchmaking company that has a long history of sponsoring elite athletes and sporting events.

Roger Federer

A Swiss tennis legend and Rolex brand ambassador who helped create the Laver Cup event.

Björn Borg

A Swedish tennis legend and Rolex brand ambassador who served as the team captain for Europe in the Laver Cup.

Grigor Dimitrov

A Bulgarian tennis player who is also a Rolex brand ambassador and was seen wearing a Rolex Yacht-Master alongside Kyle Edmund.

Got photos? Submit your photos here. ›

What they’re saying

“Working with Rolex is an incredible moment for me. Proud to partner with such a prestigious brand Rolex. Looking forward to being part of the team.”

— Kyle Edmund

What’s next

The Laver Cup, which features many Rolex ambassadors, will be held in Geneva, Switzerland next year, near Rolex's headquarters.

The takeaway

Kyle Edmund's partnership with Rolex further solidifies the luxury watchmaker's deep ties to the world of elite tennis, as the brand continues to align itself with top athletes and sporting events.