VC-Backed Fashion Brands Expand Into Home Decor

Luxury labels and startups chase the $1.62 trillion global home furnishings market

Published on Mar. 10, 2026

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Fashion brands and VC investors are increasingly looking to capitalize on the booming $1.62 trillion global home decor market, with luxury labels like Gucci, Dior, and Louis Vuitton expanding into interior products and VC-backed startups like Skims blending fashion and lifestyle. This convergence of fashion and home decor is driven by consumer demand to extend personal style into living spaces, the growth of experiential retail formats, and the fragmentation of traditional retail channels.

Why it matters

The home decor market represents a massive opportunity for fashion brands and investors, with the luxury segment alone projected to grow from $151.82 billion in 2025 to $238.98 billion by 2034. Brands with strong visual identities and loyal customer bases are well-positioned to extend into home goods, though execution challenges around logistics and supply chain remain. The success of flagships like RH's Paris gallery demonstrates the potential for fashion-forward home decor destinations.

The details

Fashion brands are increasingly partnering with furniture and home brands, with collaborations ranging from Gucci x Ginori 1735 tableware to Bottega Veneta x Cassina furniture. Younger labels like Skims and Victor Glemaud are also expanding into home goods, blending fashion and lifestyle. Venture capital and private equity have poured over $18 billion into the broader home furnishings sector over the past decade, though execution challenges have tripped up some DTC home decor startups like MADE.COM.

  • In 2024, Saint Laurent partnered with the estate of designer Charlotte Perriand, while Cassina and Bottega Veneta bridged luxury fashion with Italian furniture.
  • In 2025, Skims completed a $225 million funding round, valuing the company at $5 billion, as it expanded into beauty and experiential retail.
  • In 2026, Golden Goose announced a new partnership with private equity firm HSG, demonstrating the overlap between fashion and luxury home consumers.

The players

RH

The luxury home furnishings company formerly known as Restoration Hardware, which opened an elaborate flagship on the Champs-Elysees in Paris in 2025.

Skims

The VC-backed fashion brand co-founded by Kim Kardashian and Jens Grede, which has consolidated its beauty division and focused on experiential retail design as part of its lifestyle expansion.

LVMH

The luxury conglomerate that owns fashion brands like Dior, Louis Vuitton, and Givenchy, and has expanded into home decor, hospitality, and experiential retail.

Kering

The luxury group that owns Gucci, Saint Laurent, and Bottega Veneta, which has a corporate venture arm focused on sustainable fashion technology.

MADE.COM

The London-based online furniture retailer that collapsed into administration in 2022, illustrating the challenges of rapid expansion from fashion into home decor.

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What they’re saying

“Home has always been more than just a physical space to me. It is an extension of self, a sanctuary, and a reflection of personal style. I see home as a multidimensional space that encompasses three essential aspects: our earth, our residential home, and our clothing.”

— Chuks Collins, Fashion Designer (Essence)

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco Resident (San Francisco Chronicle)

The takeaway

The convergence of fashion and home decor is driven by strong consumer demand, the growth of experiential retail, and the fragmentation of traditional retail channels. While execution challenges remain, the $1.62 trillion global home furnishings market represents a massive opportunity for fashion brands and investors to extend their lifestyle offerings and build deeper connections with affluent consumers.