Cresset Promotes President Susie Cranston to CEO

Cranston to lead Chicago-based wealth management firm as first CEO since 2020

Published on Mar. 10, 2026

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Cresset, a Chicago-based wealth management firm serving ultra-high-net-worth clients, is promoting its President Susie Cranston to CEO effective April 15. Co-founders Avy Stein and Eric Becker will continue to serve as executive co-chairmen of the firm.

Why it matters

Cranston's promotion to CEO marks a significant transition for Cresset, which has not had a dedicated CEO since 2020. As the firm continues to grow its national footprint, Cranston's leadership will be crucial in guiding Cresset's strategic direction and day-to-day operations.

The details

Cranston, who had been directing Cresset's day-to-day operations as president, will now join the C-suite as the firm's first CEO since 2020. Co-founders Avy Stein and Eric Becker will remain as executive co-chairmen, providing oversight and strategic guidance.

  • Cranston's promotion to CEO will be effective on April 15, 2026.

The players

Susie Cranston

Susie Cranston is the newly appointed CEO of Cresset, a Chicago-based wealth management firm serving ultra-high-net-worth clients. She previously served as the firm's president, overseeing day-to-day operations.

Avy Stein

Avy Stein is a co-founder and executive co-chairman of Cresset, the Chicago-based wealth management firm.

Eric Becker

Eric Becker is a co-founder and executive co-chairman of Cresset, the Chicago-based wealth management firm.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

Cranston's promotion to CEO underscores Cresset's continued growth and evolution as a leading wealth management firm serving ultra-high-net-worth clients across the country. Her leadership will be crucial in guiding the firm's strategic direction and day-to-day operations in the years ahead.