NHL Asserts Control Over Intellectual Property Rights

League extends protection to team jerseys and logos amid licensing agreements

Mar. 4, 2026 at 7:04am

Got story updates? Submit your updates here. ›

The National Hockey League (NHL) is asserting its control over intellectual property rights, including logos, trademarks, and officially licensed team jerseys. According to a notice on NHL.com, all league and team intellectual property is protected and cannot be reproduced without prior written consent from NHL Enterprises, L.P., the marketing affiliate of the NHL.

Why it matters

The NHL's move to tighten control over its intellectual property underscores the league's commitment to maintaining a tight grip on its branding and merchandising. This comes as the league continues to grow in popularity and value, making its trademarks and logos increasingly valuable assets.

The details

NHL Enterprises, L.P., incorporated in 1996, functions as the marketing affiliate of the NHL, operating as a subsidiary alongside NHL Enterprises Canada, L.P., NHL Europe, and NHL Productions. The company is responsible for licensing programs and protecting the intellectual property of the league's 32 franchises, which are located in both the United States and Canada. The Hockey Company maintains a licensing agreement with NHL Enterprises, L.P., granting it exclusive rights to supply authentic game jerseys used by all 32 NHL teams.

  • The notice regarding the protection of NHL intellectual property was dated 2025.
  • As of March 4, 2026, the NHL website highlighted ongoing games, player performances, trade discussions, and other league activities.

The players

NHL Enterprises, L.P.

The marketing affiliate of the National Hockey League, responsible for licensing programs and protecting the intellectual property of the league's 32 franchises.

The Hockey Company

A company that maintains a licensing agreement with NHL Enterprises, L.P., granting it exclusive rights to supply authentic game jerseys used by all 32 NHL teams.

Jeremy M. Jacobs

The current chair of the Board of Directors of NHL Enterprises, L.P.

Got photos? Submit your photos here. ›

The takeaway

The NHL's move to tighten control over its intellectual property highlights the league's commitment to protecting its valuable brand and assets as it continues to grow in popularity and influence. This strategy aims to ensure the league maintains a tight grip on its branding and merchandising, which are crucial to its long-term success and profitability.