Domu Celebrates Chicago Living and Local Creativity Through CTA Campaign

Chicago rental platform Domu launches citywide transit ads featuring diverse local creators.

Mar. 3, 2026 at 4:39am

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Chicago-based rental platform Domu is launching a new campaign on the Chicago Transit Authority (CTA) that celebrates the city's neighborhoods, community, and local creative talent. The campaign features high-impact placements across CTA buses and trains, as well as digital and print ads, highlighting a diverse mix of Chicago-based influencers, artists, and creators.

Why it matters

The campaign aims to amplify neighborhood pride, strengthen local connections, and showcase the people, stories, and creativity that define Chicago at the street level. Domu has been a consistent advertiser on the CTA since 2010, reinforcing its commitment to investing in the city and staying deeply connected to the communities it serves.

The details

For the campaign, Domu intentionally partnered with a diverse mix of local talent representing every side of Chicago, from the North Side's creative energy to the cultural heartbeat of the South and West Sides. The lineup spans disciplines and lived experiences, including comedians, a chef, an acclaimed painter, and creators whose journeys range from athletes to visionary artists. Each participant brings a unique story of home, identity, and community, coming together to reflect the full spectrum of voices that shape Chicago's spirit.

  • The campaign launches on March 1, 2026.

The players

Domu

Chicago's leading rental platform, organized as a community-driven approach to renting that supports local landlords and property owners.

Sead Odzic

CEO of Domu.

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What they’re saying

“This is more than a campaign, it's a love letter to Chicago. We wanted to honor the people who make each neighborhood pulse, and there is no better canvas for that story than the CTA. Every line connects us, and so does Domu.”

— Sead Odzic, CEO of Domu

What’s next

In tandem with the CTA campaign, Domu will also roll out a robust social initiative inviting residents to share what "home in Chicago" means to them, further reinforcing the platform's deep connection to the city.

The takeaway

Domu's campaign celebrates the diverse voices, creativity, and community spirit that define Chicago, showcasing the city's neighborhoods and people through a unique transit-based platform that reinforces the rental platform's commitment to supporting local businesses and strengthening neighborhood connections.