Ferrara Launches Limited-Edition Candy Packs to Celebrate U.S. Soccer Partnership

New SweeTARTS, NERDS, and Trolli products aim to 'Sweeten the Fandom' for soccer fans ahead of major tournaments.

Published on Mar. 2, 2026

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Ferrara, the Official Candy Partner of the U.S. Soccer Federation, is debuting limited-edition product offerings across three of its popular candy brands - SweeTARTS, NERDS, and Trolli - to celebrate the partnership and get fans excited for the 2026 FIFA Men's World Cup and 2028 Olympic Games in Los Angeles. The exclusive lineup includes new flavors, packaging, and a chance for fans to win U.S. Soccer prizes.

Why it matters

This partnership allows Ferrara to tap into the growing popularity of soccer in the U.S. and create unique, soccer-themed candy experiences that engage fans and build excitement around major tournaments. It also gives the U.S. Soccer Federation a new way to connect with fans and extend the fandom experience beyond the stadium.

The details

The limited-edition products include a new SweeTARTS Ropes flavor called 'GOOAAL-DEN Pineapple Punch', the return of 'Berry Punch Breakaway' NERDS Gummy Clusters with red, white, and blue packaging, and a Trolli Sour Brite Squad 'All-Star' Sour Trio. All packs feature bold U.S. Soccer graphics and details. Fans can also enter a sweepstakes for a chance to win U.S. Soccer gear, limited-edition swag, and matchday tickets.

  • The limited-time offerings are available now at select retailers and will roll out nationwide through September 2026.
  • The sweepstakes promotion runs from April 3, 2026 through September 7, 2026.

The players

Ferrara

A leading sugar confectioner in the United States, Brazil, and Europe, with global sales in more than 60 countries. Ferrara boasts a passionate team of more than 9,400 employees creating and delivering hundreds of products sold under 40+ popular brands.

U.S. Soccer Federation

The official governing body of the sport of soccer in the United States, founded in 1913 as a 501(c)(3) nonprofit. The organization's vision is to ignite a national passion for the game and focus on three key areas: Soccer Everywhere, Soccer Success, and Soccer Investment.

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What they’re saying

“We know our consumers are looking for fresh, exciting ways to experience game day. By putting an unexpected U.S. Soccer twist on our iconic brands like NERDS, Trolli and SweeTARTS, we're bringing the energy and excitement that fuels U.S. Soccer Team fandom this season – whether they're cheering at home, in the stands or even online.”

— Greg Guidotti, Chief Marketing Officer at Ferrara (PRNewswire)

“Fandom isn't just about what happens on the pitch; it's about the rituals, the shared traditions and the moments that bring people together. With Ferrara, we're extending that experience beyond the stadium, creating joyful touchpoints that make being a U.S. Soccer fan even more fun and memorable.”

— Catherine Newman, Chief Marketing & Communications Officer at U.S. Soccer (PRNewswire)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This partnership between Ferrara and the U.S. Soccer Federation demonstrates how brands can tap into the growing popularity of soccer in the U.S. and create unique, engaging experiences that bring fans together and extend the fandom experience beyond just the sport itself.