Chomps Debuts Premium Chicken Sticks, Fueling Incremental Category Growth in Better-For-You Snacks

New chicken sticks come in three flavors and join the existing portfolio of beef, turkey, and venison as the latest protein innovation, adding momentum to a $126 billion snacking industry.

Published on Mar. 2, 2026

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Chomps, the leader in high-quality meat snacks, has announced the launch of a new protein: Chicken. The new three-flavor chicken lineup marks a major evolution beyond the company's signature beef, venison, and turkey offerings, solidifying dominance in the rapidly growing meat snack market and reinforcing its position as a CPG leader and innovator.

Why it matters

Despite the average American consuming 100 pounds of chicken per year, chicken is still widely underrepresented in the meat snack category, only accounting for 1% of the $8.2 billion meat snacks category. The new Chomps chicken sticks provide a nutritious snack option to a broader audience of customers and help reshape an underdeveloped segment of the meat snack market.

The details

Chomps' new chicken sticks deliver the same satisfying 'snap' and bold flavor that has built the brand's reputation. All three flavors, Original Chicken, Nashville Hot, and Savory Breakfast, deliver 12 grams of protein and just 80 calories with zero sugar, and are made from antibiotic-free, thoughtfully-sourced chicken. The new Savory Breakfast flavor transforms meat sticks from a primarily daytime snack into an all-day option, including in the morning when customers are often short on time.

  • Chomps will showcase the new chicken sticks at Natural Products Expo West (March 4-6) at booth #N519 in the North Hall, outside hall A, and at the upper-level North Hall entrance.
  • The new chicken sticks will have rolling retail availability starting in April.

The players

Chomps

America's fastest-growing meat snack brand, redefining convenient snacking with a commitment to real ingredients and bold, satisfying flavors.

Rashid Ali

CEO and Co-Founder of Chomps.

Stacey Hartnett

Senior Vice President of Marketing at Chomps.

Matt King

Sr. Director of R&D at Chomps.

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What they’re saying

“We saw a clear gap: America's most consumed protein wasn't meaningfully represented in a category we've helped grow.”

— Rashid Ali, CEO and Co-Founder of Chomps (businessinsider.com)

“At Chomps, we are laser-focused on making real, high-quality food more accessible. We ask ourselves: does it nourish us? Is it delicious? Does this fit into our customers' lives? The answer with our chicken line – as with our other products – is a resounding yes.”

— Stacey Hartnett, Senior Vice President of Marketing at Chomps (businessinsider.com)

“Chicken is not commonly found in the snack aisle because it is a complex protein to formulate. We spent years working to perfect the flavor and texture, without compromising on the high-quality standards that Chomps is known for. Our goal is to raise the bar for the entire category.”

— Matt King, Sr. Director of R&D at Chomps (businessinsider.com)

What’s next

Sign up today to win a year's supply of chicken sticks and be the first to know when they drop at www.chomps.com, with rolling retail availability starting in April.

The takeaway

Chomps' new chicken sticks provide a nutritious and delicious snack option that fills an underserved gap in the meat snack category, showcasing the brand's commitment to innovation, quality, and meeting the evolving needs of health-conscious consumers.