C.A. Fortune Appoints Matt Ulmer as Chief Digital & Marketing Officer

Unifies investment in marketing, digital and commerce to power integrated growth beyond the traditional brokerage model

Published on Mar. 2, 2026

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C.A. Fortune, a leading national consumer brand sales and marketing agency, has appointed Matt Ulmer as its new Chief Digital & Marketing Officer. In this role, Ulmer will oversee the company's integrated marketing, corporate marketing, and digital ecosystem across various retail and e-commerce channels. This move reflects C.A. Fortune's continued investment in marketing and digital infrastructure, integrating these capabilities more deeply into its brokerage and sales organization to better support modern brands navigating omnichannel growth.

Why it matters

The appointment of Matt Ulmer as Chief Digital & Marketing Officer at C.A. Fortune underscores the company's commitment to providing more integrated solutions for its clients in the increasingly complex retail and digital environments. By unifying its marketing, digital, and e-commerce capabilities under one executive leader, C.A. Fortune aims to enable faster decision-making, more connected strategies, and a simplified solution for its clients.

The details

As Chief Digital & Marketing Officer, Ulmer will oversee the company's integrated marketing, corporate marketing, and digital ecosystem across channels such as retail media, content strategy, and e-commerce for major retailers like Amazon, Whole Foods, Walmart, Kroger, Target, Albertson's, Instacart, Thrive Market, and iHerb/Vitacost. Additionally, Ulmer will oversee in-house marketing agencies SRW and DirectToHispanic. This move reflects C.A. Fortune's continued investment in marketing and digital infrastructure, integrating these capabilities more deeply into its brokerage and sales organization.

  • Ulmer's promotion reflects a natural evolution aligned with C.A. Fortune's continued growth, expansion, and investment in senior leadership.

The players

Matt Ulmer

The newly appointed Chief Digital & Marketing Officer at C.A. Fortune, with over 20 years of CPG experience and four years of leadership experience at the company, most recently as SVP of E-commerce.

Tyler Lowell

The Managing Partner and CEO of C.A. Fortune, who stated that Ulmer is the right leader at the right time to help the company deliver more integrated solutions for its clients.

C.A. Fortune

A leading national consumer brand sales and marketing agency, offering end-to-end solutions across all retail and e-commerce platforms.

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What they’re saying

“Matt is the right leader at the right time. He has been instrumental in scaling our e-commerce capabilities and understands how marketing, digital and commerce must work together to drive growth.”

— Tyler Lowell, Managing Partner and CEO of C.A. Fortune (nosh.com)

“This is an exciting opportunity to bring our teams and capabilities together in a more connected, intentional way. Our clients need partners who can move quickly, act strategically, think holistically, and execute across retail and digital without silos. By unifying our marketing and digital capabilities, we're creating a simpler, more powerful growth engine for the brands we serve today and in the future.”

— Matt Ulmer, Chief Digital & Marketing Officer (nosh.com)

The takeaway

The appointment of Matt Ulmer as C.A. Fortune's Chief Digital & Marketing Officer underscores the company's commitment to providing more integrated, efficient, and strategic solutions for its clients as they navigate the increasingly complex retail and digital landscape.