Groupon Shares Plunge After Market Open

Groupon stock drops over 6% as analysts downgrade the company's rating

Mar. 1, 2026 at 3:07pm

Got story updates? Submit your updates here. ›

Shares of Groupon, Inc. (NASDAQ:GRPN) fell sharply on Friday, opening at $12.65 compared to the previous close of $13.49. The stock ended the day trading at $13.26, down over 6% from the previous close. The drop comes after several Wall Street analysts downgraded Groupon's rating, citing concerns about the company's performance and future prospects.

Why it matters

Groupon's stock performance is closely watched as the company was once a high-flying daily deals pioneer, but has struggled to maintain relevance and profitability in recent years. The latest stock drop and analyst downgrades raise further questions about Groupon's ability to turnaround its business and compete in the crowded e-commerce landscape.

The details

According to the report, Wall Street Zen downgraded Groupon from a "buy" rating to a "hold" rating, while Zacks Research lowered the company's rating from "strong-buy" to "hold". Weiss Ratings also maintained a "sell" rating on Groupon's stock. The analysts cited concerns about Groupon's financial performance and the company's ability to adapt to changing market conditions.

  • Groupon's stock price opened at $12.65 on Friday, February 20, 2026, down from the previous close of $13.49.
  • The stock ended the trading day at $13.26, a decline of over 6% from the previous close.

The players

Groupon, Inc.

An online marketplace that connects subscribers with local merchants offering discounted goods, services and experiences.

Wall Street Zen

A research firm that downgraded Groupon's rating from "buy" to "hold".

Zacks Research

A research firm that lowered Groupon's rating from "strong-buy" to "hold".

Weiss Ratings

A research firm that maintained a "sell" rating on Groupon's stock.

Got photos? Submit your photos here. ›

What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

Groupon's latest stock drop and analyst downgrades highlight the ongoing challenges the company faces in adapting to a rapidly evolving e-commerce landscape. The company's once-dominant daily deals model has struggled to maintain relevance, and investors will be closely watching to see if Groupon can find a path to sustainable profitability and growth.