Kim Kardashian's SKIMS Opens First Chicago Store

The popular shapewear brand debuts its new flagship location in the city's Gold Coast neighborhood.

Published on Feb. 12, 2026

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SKIMS, the shapewear and loungewear brand co-founded by Kim Kardashian, has officially opened its first Chicago flagship store at 1000 N. Rush St. in the city's Gold Coast neighborhood. The 6,500 square-foot store occupies a former 1960s bank building and carries SKIMS' popular collections as well as limited-edition collaborations and Chicago-exclusive merchandise.

Why it matters

The opening of SKIMS' first Chicago store marks a significant expansion for the brand, which has quickly become a fashion and lifestyle phenomenon. The store's arrival in the city's upscale Gold Coast neighborhood is a testament to SKIMS' growing popularity and appeal among Chicago consumers.

The details

The new SKIMS store blends the historic architecture of the former bank building with the brand's modern design aesthetic. Shoppers can explore women's and men's loungewear, underwear, and shapewear collections, as well as limited-edition collaborations and Chicago-exclusive merchandise. The store is open Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 10 a.m. to 7 p.m.

  • SKIMS officially opened its first Chicago store on February 12, 2026.

The players

SKIMS

A shapewear and loungewear brand co-founded by Kim Kardashian.

Kim Kardashian

The co-founder of SKIMS and a prominent fashion and lifestyle icon.

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What’s next

SKIMS plans to continue its global retail expansion in 2026 with additional flagship locations in key markets.

The takeaway

The opening of SKIMS' first Chicago store solidifies the brand's position as a major player in the fashion and lifestyle industry, and its arrival in the city's upscale Gold Coast neighborhood is a testament to its growing popularity and appeal among Chicago consumers.