Gwyneth Paltrow Undergoes Controversial $50K Wellness Treatment

The Goop founder says the procedure helped address her 'chronic' health issues.

Published on Feb. 12, 2026

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Actress and Goop founder Gwyneth Paltrow recently underwent a controversial and expensive wellness treatment called therapeutic plasma exchange to address chronic health issues like brain fog and fatigue. The $50,000 procedure involves drawing out blood, separating abnormal antibodies, and returning the blood to the patient. Paltrow says the treatment provided her with immediate relief and clarity, though the medical community remains divided on its efficacy.

Why it matters

Paltrow's openness about her use of unconventional and costly wellness treatments highlights the growing popularity of alternative medicine, especially among celebrities. However, the lack of scientific consensus around some of these treatments raises questions about their safety and effectiveness.

The details

Paltrow underwent five sessions of therapeutic plasma exchange at a clinic in Chicago. The procedure, which can cost up to $50,000, is typically used to treat blood disorders, neurological issues, and blood cancers. Paltrow said the treatment helped alleviate the brain fog and chronic fatigue she had been experiencing. She is no stranger to unusual wellness treatments, having previously tried bee sting therapy, rectal ozone therapy, and coffee enemas.

  • Paltrow recently underwent the $50,000 wellness treatment.
  • The actress is 53 years old.

The players

Gwyneth Paltrow

An actress and the founder of the wellness brand Goop, who has been open about her use of unconventional health treatments.

Goop

Paltrow's lifestyle and wellness company, which has promoted a range of alternative therapies.

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What they’re saying

“I'd been going through lots of health stuff with that kind of ambiguous chronic stuff that medicine normally has a harder time dealing with: chronic fatigue, brain fog. I was so interested in this idea that we could filter out things in our blood that were making us more sick.”

— Gwyneth Paltrow (Daily Mail)

“I felt amazing after. I felt this immediate unburdening and clarity and lightness.”

— Gwyneth Paltrow (Daily Mail)

What’s next

Paltrow plans to continue exploring alternative wellness treatments and sharing her experiences with her Goop audience.

The takeaway

Paltrow's use of the controversial $50,000 therapeutic plasma exchange treatment highlights the growing popularity of alternative medicine, especially among celebrities, despite the lack of scientific consensus on the safety and effectiveness of some of these unconventional therapies.