Willie Nelson's Weed Drinks Expand to Major Retailers

The country music legend's THC-infused beverage brand, Willie's Remedy+, secures $15 million in funding and inks deals with national chains.

Published on Feb. 11, 2026

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Willie Nelson's cannabis-infused beverage brand, Willie's Remedy+, announced a $15 million Series A funding round and plans to expand distribution to major national retailers including Total Wine, Lowe's, Binny's, and TXB. The brand, which sells THC-infused spirits, seltzers, and shots, has already sold over 400,000 bottles online and is now poised for wider retail availability.

Why it matters

Willie Nelson's foray into the THC beverage market comes as the overall weed drink industry is projected to grow from $1.92 billion in 2026 to $7.6 billion by 2035. The expansion of Nelson's brand to major chains signals growing mainstream acceptance of cannabis-infused products, even as federal regulations around hemp-derived cannabinoids remain in flux.

The details

Willie's Remedy+ is partnered with JuneShine Brands, known for their kombucha and canned cocktail offerings. The brand's THC-infused drinks are formulated with hemp-derived THC, CBD, and CBG, along with other nootropics like L-theanine. In less than a year of operations, the company says it has already surpassed sales of other top-selling THC beverages available online.

  • Willie's Remedy+ announced the $15 million Series A funding round last week.
  • The brand says it has sold more than 400,000 bottles in less than a year of operations.

The players

Willie Nelson

A legendary country music singer and longtime cannabis advocate who founded the Willie's Remedy+ THC beverage brand.

Greg Serrao

The Co-Founder and CEO of JuneShine Brands, the company that partners with Willie's Remedy+ on the production and distribution of the THC-infused drinks.

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What they’re saying

“The biggest killer on the planet is stress, and I still think the best medicine is — and always has been — cannabis.”

— Willie Nelson (Vice.com)

“We've proven demand online, and now we're ready to replicate that success at retail.”

— Greg Serrao, Co-Founder and CEO of JuneShine Brands (Vice.com)

What’s next

Willie's Remedy+ is gearing up to expand its distribution to national retail partners including Total Wine, Lowe's, Binny's, and TXB in the coming months.

The takeaway

Willie Nelson's entry into the THC beverage market, backed by a $15 million funding round, underscores the growing mainstream acceptance and commercial potential of cannabis-infused products, even as federal regulations around hemp-derived cannabinoids remain in flux.